Mobile Phone Advertising

Mobile ad spending in China is expected to jump to $448.7 million this year, according to a new report from eMarketer. Continuing on a tremendous growth pattern that outpaces the …

DataXu is launching a new real-time bidding system for mobile ad inventory. DX Mobile, a demand-side platform for bidding on mobile ad exchanges, follows a similar trend in the online …

Google Inc.’s (GOOG) latest earnings were overshadowed by an executive shake-up at the highest level of the company.Eric Schmidt is stepping down as CEO on April 4 to take on …

A lawsuit seeking class action status has been filed against Apple Inc. (AAPL) that accuses the company of allowing apps to transmit personal data to ad networks without users’ consent.Apple’s …

Guinness — the mere mention of the stuff should make your mouth water. You either love it fervently, hate it or at least think you hate it.The Irish stout is …

Apple Inc. has already grabbed at least 20% of the mobile ad market in the United States with its iAd platform and now it appears ready to launch the service …

San Francisco-based xAD, a local mobile ad network, has raised $4 million in investment from Emergence Capital Partners to expand its technology platform and management team. The company has a …

At least one major brand has dropped plans to work with Apple Inc.’s (AAPL) iAd mobile advertising service due to Apple’s unmatched control over the creative process, according to The …

At least one major brand has dropped plans to work with Apple Inc.’s (AAPL) iAd mobile advertising service due to Apple’s unmatched control over the creative process, according to The …

Editor’s Note:Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say …

With the Mobile Marketing Association’s decision to restructure into four global business units, iLoop Mobile Inc. founder Michael Becker has been named managing director of North America for the trade …

Last week Oracle, in partnership with United Kingdom-based trends consulting group The Future Laboratory, launched the results of the “Capitalizing on the Digital Age” study, which explores how the digital …

The Mobile Marketing Association updated its definition of what constitutes mobile marketing to include more than just advertising or marketing to people over a mobile device. The new definition as …

SAN DIEGO–That slow, steady drumbeat you hear is the sound of mobile marketing initiatives across the globe. It’s a soft, steady sound that could explode into a wild, rich (and …

ATLANTA–Louis Gump is a veteran in the mobile content space, having spearheaded The Weather Channel’s wireless efforts since 2001. In July, he moved to CNN –the No. 1 mobile news …

Yahoo Inc. tapped David Ko to replace outgoing mobile chief Marco Boerries.A nine-year Yahoo executive, Ko most recently led Yahoo’s business operations globally and previously served as managing director for …

<![CDATA[Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.Is …

Jaguar and Land Rover have committed to mobile buys worth a collective $1.6 million for 2009, according to AdMob, the ad network that has been tapped to run the automakers’ …

Mobile advertising revenues in the United States are expected to grow at a compound annual growth rate of 81.2%, from $160 million in 2008 to $3.1 billion in 2013, according …

In what an OMD spokesperson called a “policy change,” mobile content publishers are now required to get third-party verification for mobile display ad campaigns.

New app stores and smartphone platforms are dominating the news out of Mobile World Congress this week, but it’s a quiet little mobile marketing initiative U.S. carriers will be monitoring …

The GSM Association and five European carriers are hoping to spur mobile marketing with a common system for measuring activity on the wireless Web.Orange, T-Mobile International, Telefonica, Vodafone and 3 …

Yahoo Inc. unveiled an overhauled mobile portal that it hopes will become “your starting point to the Internet.”The company launched a beta version of Yahoo Mobile, a wireless Web destination …

VH1 is the latest cable programmer to launch an iPhone application, with the news today that it’s rolling out celebrity photos and show clips this month to the popular cellphone. …