Mobile Phone Advertising

The Federal Trade Commission today issued revised guidelines for how wireless and other communications companies should police themselves to protect consumers’ privacy in behavioral advertising. But a top watchdog group …

SMS-based search company 4INFO launched an ad-serving offering that places marketing pitches in text messages.AdHaven, as the service is dubbed, is designed to enable mobile operators, content publishers and SMS …

If the idea of marketing Porsche sports cars on mobile handsets seems unlikely, it’s for good reason: Mobile skews young, but the core Porsche demographic is more middle-age male. And …

For all the things the iPhone can do, running Flash – a platform that displays interactive graphics and animations – isn’t one of them. But Greystripe isn’t waiting around for …

Nickelodeon is launching a series of iPhone and iTouch applications based on its popular shows “SpongeBob SquarePants,” “Dora the Explorer” and “iCarly.” Users will be challenged to match shapes, count …

That’s according to a quick study by a boutique PR agency called Launchsquad , which tracked the online searches and discussions about each Super Bowl advertiser in the few days …

Virtually all the electronic and digital brands running ads at this year’s game between the Arizona Cardinals and Pittsburgh Steelers have advertised at the Super Bowl in past years: domain …

There’s a new player on the wide-open mobile search playground. And it’s bigger than you think.Kgb, a New York-based firm with roots in fixed-line directory assistance, launched service earlier this …

AdMob unveiled a new ad network designed to help developers to monetize their applications on the Android platform.The San Mateo, Calif.,-based mobile ad startup said it already serves ads on …

One of the coolest apps on the iPhone isn’t Pandora or Facebook: It’s recipes and shopping lists for Kraft singles, Jell-O gelatin and Minute Rice. Yes, enough Kraft Food devotees …

Google Inc., owner of the world’s most popular Internet search engine, will close a business that sells advertising space in newspapers, saying the effort failed to deliver the impact it …

Consumer-advocacy groups last week took on a host of players in the mobile marketing space, demanding the Federal Trade Commission look into the still-nascent space. Then, as if on cue, …

Few people in mobile marketing can leverage both the online and wireless experience Paul Palmieri commands. The CEO of Millennial Media was an executive at Advertising.com before becoming a driving …

This week AT&T Wireless sent a text message to a “significant number” of its 75 million customers, promoting the Tuesday premier of American Idol , a popular show where Americans …

Privacy groups have stepped up their efforts in calling for federal regulation to rein in mobile marketing practices the organizations deem “unfair” and “deceptive” to handset users.The Center for Digital …

T-Mobile USA Inc. has pulled its TV spots starring Charles Barkley following the basketball great’s drunken-driving arrest on New Year’s Eve. In a statement, a T-Mobile spokesman noted that the …

Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine advertising revenue from what is expected …

Virgin Mobile USA has awarded its media planning and buying account to Havas’ MPG North America and Media Contacts after a review, the client has confirmed. The assignment is effective …

The importance of sound creative executions and integrated strategies cannot be overemphasized in today’s online ad market. Follow these steps to get on the right track.

In mobile’s brief lifetime, marketers have experimented with the medium both as a brand-building and a direct-response channel, with no major proof points having emerged on either side. The case …

Verizon Communications Inc. said it agreed to a mobile search deal with Microsoft Corp. and that details will be announced later on Wednesday.

When AppLoop launched its self-service platform for tracking and advertising on mobile applications last July, we were quite impressed. Leveraging the iPhone 3G’s native GPS capabilities, AppLoop’s geo-aware mobile ad …

Forty percent of new network digital display platform installations will make use of SMS technology for interactivity by 2012, up from just 5% last year, according to a new report …

New York-based directory-assistance company kgb said it has acquired Texperts, a text-based mobile search firm, for an undisclosed sum.Kgb claims to be “the world’s largest independent provider of directory assistance …

A new white paper from Nielsen Mobile notes an emerging opportunity for marketers in “short code” marketing, whereby companies and their customers can interact via special abbreviated telephone numbers used …