Mobile Phone Advertising

Today’s consumers expect more from their marketing messaging. The CEO of Aegis Media North America gives her advice on how to deliver the goods, both strategically and creatively.

AT&T Mobility is once again caught in a spat over its claims of network coverage, but maybe the company should be concentrating its efforts on lucrative data services.As RCRWireless.com’s Allie …

What do you do when you have one of the fattest marketing wallets in the world, but a chunk of your potential customers are being drawn in by ancillary offerings …

FOR NOW, AT LEAST, Verizon Wireless has stepped away from plans to tack on a drastic 3-cent fee to each vendor-generated message on its network. But there’s little doubt that …

With the launch of Apple Inc.’s 3G-capable iPhone earlier this summer, along with a slew of other Web-ready smartphones topping consumers’ wish lists, the mobile search market stands as one …

Presidential candidates’ use of mobile technologies to woo voters is just the beginning, panelists say..

The Cannes Silver Lion-winning iPint application for beer brand Carling is the target of a $12.5 million lawsuit against parent Molson Coors Brewing Co. by Hottrix, the developer of the …

A&E Network, Bio Channel, History Channel, and Hollywood Reporter also are now onboard Nokia’s ad network to target cell phone users.

As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is sure: There are more options than ever for …

According to Frost & Sullivan, in 2007 mobile advertising saw revenues of $807.8 million across 13 Asia-Pacific countries. In the report “Sizing-up the Mobile Advertising Opportunity in Asia-Pacific,” the research …

The continuing consolidation and collapse of finance, automotive, real estate and other major categories are taking a big chunk out of deflated advertiser spending–some of which may never return to …

Like a lot of news networks, CBS jumped on the citizen journalism bandwagon with a free iPhone app, Eyemobile for iPhone, to make it easy for users to upload news …

A month into his new role, the top dog at Nokia Interactive Advertising talks about where things are going for the company and mobile marketing.

In “Eagle Eye,” the Dreamworks/Paramount Pictures thriller set for release this weekend, the lead characters are driven to extreme acts by a mysterious woman who contacts them via their mobile …

Microsoft Corp. announced its first ad-syndication deal in the United States, touting a pact to deliver display ads on CNBC’s mobile Web site.The deal, which stems from last December’s online-advertising …

Think Google Inc. has the mobile search space all sewn up? Think again.ChaCha – heard of ’em? – claims to have delivered search results to 1 million users since its …

The firm has high hopes for location-based mobile advertising in relation to its expanding network.

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Cuban-American mommy-to-be …

In today’s wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here’s how to mobilize your campaigns.

SAN FRANCISCO — Innovators in the mobile industry typically have not hesitated about adding whatever they possibly can to the wireless experience. However, diving head first into mobile marketing is …

SAN FRANCISCO — The world of off-deck content may be moving away from premium SMS and onto the wireless Web.Bango this week said it has seen its WAP transactions in …

Advertisers looking to reach consumers through their phones should offer a little something in the process, according to new figures from ABI Research.A recent study from the market research firm …

AOL L.L.C.’s Platform-A debuted a mobile platform and network specifically for serving ads to Apple Inc.’s iPhone.The new offering, which is available through AOL’s Third Screen Media subsidiary, delivers targeted, …

A new mobile plan offers customers a 65 percent monthly discount for customers who agree to receive mobile advertisements. Australian telco ComTel, who runs on the Vodafone network, launched the …