This year's presidential election is significant in more ways than one: It marks the year that text messaging and the mobile Web became political battlegrounds, and serves as a benchmark in the amount of money spent on wireless efforts.Not surprisingly, the juggernaut that is...
Wondering whether the ripples from the Wall Street implosion will rock the wireless world? They already are, according to Laura Marriott., outgoing president of the Mobile Marketing Association.; MMA; mms; Mobile Markeing Assocition; Mobile Marketing Forum; Wondering...
The economic downturn is already dragging down the online-marketing space, but pure-play mobile ad companies swear they're not worried about its affect on the wireless Web.Nielsen Online last month reported a 6% overall decline in "image-based" online ad spending in the first half of...
Today's consumers expect more from their marketing messaging. The CEO of Aegis Media North America gives her advice on how to deliver the goods, both strategically and creatively.
AT&T Mobility is once again caught in a spat over its claims of network coverage, but maybe the company should be concentrating its efforts on lucrative data services.As RCRWireless.com's Allie Winter reported earlier this week, the nation's largest carrier is ignoring recommendations from the...
What do you do when you have one of the fattest marketing wallets in the world, but a chunk of your potential customers are being drawn in by ancillary offerings made by third parties who get big payouts from you because they're the deal-closer?If...
FOR NOW, AT LEAST, Verizon Wireless has stepped away from plans to tack on a drastic 3-cent fee to each vendor-generated message on its network. But there's little doubt that some significant changes are in store for nearly every player on the business-to-consumer text...
With the launch of Apple Inc.'s 3G-capable iPhone earlier this summer, along with a slew of other Web-ready smartphones topping consumers' wish lists, the mobile search market stands as one of the most rapidly expanding avenues of digital marketing.There is no shortage of outfits...
The Cannes Silver Lion-winning iPint application for beer brand Carling is the target of a $12.5 million lawsuit against parent Molson Coors Brewing Co. by Hottrix, the developer of the iBeer application. London agency Beattie McGuinness Bungay created iPint.
Wired's Gadget Lab blog broke the...
As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is sure: There are more options than ever for consumers to access the Web on their mobile phone. So, what does this mean...
According to Frost & Sullivan, in 2007 mobile advertising saw revenues of $807.8 million across 13 Asia-Pacific countries. In the report "Sizing-up the Mobile Advertising Opportunity in Asia-Pacific," the research firm predicts mobile advertising in those countries will reach $4 billion by the end...
The continuing consolidation and collapse of finance, automotive, real estate and other major categories are taking a big chunk out of deflated advertiser spending–some of which may never return to the media fold.
Like a lot of news networks, CBS jumped on the citizen journalism bandwagon with a free iPhone app, Eyemobile for iPhone, to make it easy for users to upload news to its user-generated news site, CBSeyemobile.com.Interesting, though, the citizens' definition of "news." Karl Johnson,...
In "Eagle Eye," the Dreamworks/Paramount Pictures thriller set for release this weekend, the lead characters are driven to extreme acts by a mysterious woman who contacts them via their mobile phones. So what better way to promote the movie than through a mobile-marketing campaign?...
Microsoft Corp. announced its first ad-syndication deal in the United States, touting a pact to deliver display ads on CNBC's mobile Web site.The deal, which stems from last December's online-advertising collaboration between the two companies, will see Microsoft serve as the exclusive third-party provider...
Think Google Inc. has the mobile search space all sewn up? Think again.ChaCha - heard of 'em? - claims to have delivered search results to 1 million users since its launch earlier this year, answering more than 27 million queries via text message. And...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Cuban-American mommy-to-be Gloria Dobal "loved everything" about online pregnancy site Baby Center. However, she had difficulty sharing...
In today's wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here's how to mobilize your campaigns.
SAN FRANCISCO -- Innovators in the mobile industry typically have not hesitated about adding whatever they possibly can to the wireless experience. However, diving head first into mobile marketing is making carriers a little timid. Amid the various meetings at CTIA Wireless I.T. and...
