SAN FRANCISCO -- The world of off-deck content may be moving away from premium SMS and onto the wireless Web.Bango this week said it has seen its WAP transactions in the United States increase fourfold in the last three months as carriers increasingly look...
Advertisers looking to reach consumers through their phones should offer a little something in the process, according to new figures from ABI Research.A recent study from the market research firm found that roughly 37% of those who received text-message ads indicated they are more...
AOL L.L.C.'s Platform-A debuted a mobile platform and network specifically for serving ads to Apple Inc.'s iPhone.The new offering, which is available through AOL's Third Screen Media subsidiary, delivers targeted, iPhone-optimized ads through sites within Third Screen's mobile network, Advertising.com's online network or any...
A new mobile plan offers customers a 65 percent monthly discount for customers who agree to receive mobile advertisements. Australian telco ComTel, who runs on the Vodafone network, launched the new service this week.
Apple has been forced to withdraw an advert for the original iPhone after its claims that the device could access "all parts of the internet" were deemed inaccurate.
Every year is the "year of mobile." There have been expectations from the outset for this advertising platform to revolutionize the industry, and if mastered, marketers could tag along with consumers everywhere. While mobile marketing has not had a breakthrough yet, there are enough...
Online ad networks are booming as publishers scramble to place marketing messages on a glut of unsold advertising space. And that may be good news for their mobile counterparts.The use of ad networks - companies that essentially serve as inventory clearinghouses, connecting advertisers with...
RCR Wireless News' sister publication Advertising Age ranked the leading national advertisers in its June 23 issue. Interestingly, wireless carriers accounted for the No. 1, 2 and 3 spots in U.S. advertising spending by company in 2007. (See below.)
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.As adoption of the wireless web grows, so too does the Holy Grail of advertising:...
Mobile music has been a one-hit wonder. But the big follow-up to the lucrative ringtone market may not be ringback tones, full-track downloads or any other single application. It may be advertising.Ringtone revenues in the United States will shrink in 2008, falling to $510...
For years, mobile advertising has been touted as the next frontier. Its day may finally have arrived. Recent reports suggest that almost 60 million consumers were exposed to mobile advertising in just one month, and there are predictions that the market will reach almost...
Luxury brand Dolce&Gabbana said it ran a successful mobile advertising campaign on the Nokia Media Network.The company's youth-oriented brand, D&G, used a viral campaign on mobile handsets to raise awareness of its products during the Male Collection Fashion Show in Italy earlier this summer....
The world's top four games publishers are taking an ever bigger share of the market for mobile games, according to the latest report from media analyst Screen Digest.
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is no techie. "I can barely work my toaster," says the lanky 29-year-old sales rep...
AdMob launched an iPhone-specific "advertising marketplace" to deliver marketing campaigns through the high-profile device.The San Mateo, Calif.-based startup announced deals with advertisers including Ford Motor Co., Electronic Arts, Land Rover and Jaguar to place ads online and in native applications built for Apple Inc.'s...
Verizon Wireless has stepped into a steaming pile of complaints from animal lovers over commercials for its LG Electronics Co. Ltd. Dare phone, but the marketer is sticking with the 30-second spot.The commercial shows a young man trying to obtain the phone by climbing...
There are countless companies trying to target consumers through their phones, but mobile advertising may be an especially good fit for athletic shoes.Pardon the pun.Nike kicked off - oops, launched - an interactive campaign in Hong Kong last month to tout a new soccer...
U.S. CARRIERS ARE EVER SO SLOWLY BEGINNING TO SHARE consumer demographics and other coveted information in an effort to deliver highly targeted wireless ads. And Sprint Nextel Corp. - very quietly - appears to be leading the way.Advertising agencies and high-profile brands have long...
Netflix just may be the most annoying entity in online advertising.As you've probably noticed, the movies-by-mail company has mined the Internet with pop-ups, resulting in an unpleasant game of Whac-a-Mole as surfers move from site to site. The ads somehow seem to circumvent pop-up...
The online retailer's debut coincides with the launch of the newest version of the device. The company will offer such programs as language translators and tip calculators.
Under the deal, the Internet company will supply ads for network operator 3 UK's mobile-Internet portal, starting later this month. It already has partnership with rival Vodafone.
