Mobile Phone Advertising

Apple has been forced to withdraw an advert for the original iPhone after its claims that the device could access “all parts of the internet” were deemed inaccurate.

Every year is the “year of mobile.” There have been expectations from the outset for this advertising platform to revolutionize the industry, and if mastered, marketers could tag along with …

How high it will climb depends on how the market is sized.

Online ad networks are booming as publishers scramble to place marketing messages on a glut of unsold advertising space. And that may be good news for their mobile counterparts.The use …

RCR Wireless News’ sister publication Advertising Age ranked the leading national advertisers in its June 23 issue. Interestingly, wireless carriers accounted for the No. 1, 2 and 3 spots in …

Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …

Mobile music has been a one-hit wonder. But the big follow-up to the lucrative ringtone market may not be ringback tones, full-track downloads or any other single application. It may …

For years, mobile advertising has been touted as the next frontier. Its day may finally have arrived. Recent reports suggest that almost 60 million consumers were exposed to mobile advertising …

Luxury brand Dolce&Gabbana said it ran a successful mobile advertising campaign on the Nokia Media Network.The company’s youth-oriented brand, D&G, used a viral campaign on mobile handsets to raise awareness …

If you want a marketing platform that offers reach, ease of entry, targeting and interactivity,

The world’s top four games publishers are taking an ever bigger share of the market for mobile games, according to the latest report from media analyst Screen Digest.

Simple ad formats reaching the widest audience

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is …

AdMob launched an iPhone-specific “advertising marketplace” to deliver marketing campaigns through the high-profile device.The San Mateo, Calif.-based startup announced deals with advertisers including Ford Motor Co., Electronic Arts, Land Rover …

Verizon Wireless has stepped into a steaming pile of complaints from animal lovers over commercials for its LG Electronics Co. Ltd. Dare phone, but the marketer is sticking with the …

There are countless companies trying to target consumers through their phones, but mobile advertising may be an especially good fit for athletic shoes.Pardon the pun.Nike kicked off – oops, launched …

U.S. CARRIERS ARE EVER SO SLOWLY BEGINNING TO SHARE consumer demographics and other coveted information in an effort to deliver highly targeted wireless ads. And Sprint Nextel Corp. – very …

Netflix just may be the most annoying entity in online advertising.As you’ve probably noticed, the movies-by-mail company has mined the Internet with pop-ups, resulting in an unpleasant game of Whac-a-Mole …

The online retailer’s debut coincides with the launch of the newest version of the device. The company will offer such programs as language translators and tip calculators.

Under the deal, the Internet company will supply ads for network operator 3 UK’s mobile-Internet portal, starting later this month. It already has partnership with rival Vodafone.

Celltick has signed an exclusive deal with Mongolia’s Mobicom to provide its LiveScreen Media platform – which is used to broadcast content to mobile phones’ idle screens using cell broadcast …

A student at the UK’s De Montfort University (DMU) has won his second major competition this year with a new mobile phone handset designed for Orange.

Anyone who can build a Web page can build a mobile application using a J2ME development tool called Breeze, according to the tool’s maker, Cascada Mobile. Breeze lets users create …

The world’s first advertising-funded mobile telecoms operator, Blyk, will enter the German, Spanish and Belgian markets next year, the company said.

Electromagnetic glitches occurred in almost 30 percent of the tests when microchip devices similar to those in many types of wireless medical equipment were placed within about one foot of …