Mobile Phone Advertising

Interactive media’s share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as …

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the …

A viral mobile marketing effort for the feature film “What Happens in Vegas” generated more than 50,000 peer-to-peer user engagements, according to the firm that delivered the campaign.Celtra Inc., a …

CANNES, France — They’re hip, hot and everywhere on the planet. But despite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow …

NEW YORK – Here’s something you probably haven’t heard before: this is not the year of mobile advertising. And next year may not be either.Executives at the Mobile Marketing Forum …

Mozes will enable music artists to send text and voice messages to fans. No, this isn’t spam as hardcore fans are only sent messages they’ve asked for.

The CEO of the company behind KFC and Motorola’s mobile advertising gives his perspective on the state of the industry and where it’s headed.

NEW YORK – The key to moving the needle in mobile advertising? Make it easier for would-be advertisers to spend money on the stuff.That was the takeaway from the roundtable …

The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered …

Editor’s Note: Welcome to our weekly Reality Check feature. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In …

Who’s sending that text message to your cellphone? It could be your neighborhood auto dealer.Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access …

Luxury car brand Jaguar has reported on the results of a mobile campaign it ran with Yahoo Mobile for its XF sedan, reports MediaPost.

AOL announced the expansion of Platform-A into Europe, and said current head of Advertising.com’s Europe operations Brendan Condon would head up the network.

The mobile marketing industry lost one of its most prolific and outspoken supporters today when Laura Marriott announced she would resign from her post as president of the Mobile Marketing …

Coupon clipping is going mobile. Juniper Research estimates almost 3 billion mobile coupons will be issued to mobile users by 2011. And those coupons will yield about $7 billion of …

Advertisers in the Wireless Telephone Services category spent nearly $4.1 billion in 2007 – an increase of $431 million (12 percent) over 2006, according to a Nielsen Monitor-Plus and Nielsen …

Mobile advertising revenue worldwide will increase from $1.4 billion in 2007 to more than $10 billion by 2013, according to a study by Heavy Reading.

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the …

AOL L.L.C. continues to lose ground online as Google Inc’s dominance grows, but the venerable Internet company is gaining impressive traction in mobile.Virgin Mobile USA Inc. last week unveiled a …

PARIS – Advertising on mobile phones has enormous potential to become a significant platform for marketers, but any breakthrough is years away and major operators must work together to succeed, …

You’ve already got a phonebook on your cellphone. What about turning that list into a social network?

Virgin Mobile USA has tapped AOL’s Platform-A to handle its WAP banner inventory.Platform-A will serve as the “exclusive display advertising and sales partner” for the mobile virtual network operator’s mobile …

The simple banner ad: Those tiny little slivers of real estate on tiny little cellphone screens produce the same level of brand recall as a 30-second television commercial, a Verizon …

BEVERLY HILLS, Calif. – Calling mobile the most personal platform to date and one that advertisers need to capitalize on soon to keep pace with the rapidly evolving convergence of …

A new star is rising in mobile television and it’s all premised on the fact that people don’t want to pay for video on their cellphones. A few standout companies …