Celltick has signed an exclusive deal with Mongolia's Mobicom to provide its LiveScreen Media platform - which is used to broadcast content to mobile phones' idle screens using cell broadcast technology.
Anyone who can build a Web page can build a mobile application using a J2ME development tool called Breeze, according to the tool's maker, Cascada Mobile. Breeze lets users create applications and published them for free using online tools.
Electromagnetic glitches occurred in almost 30 percent of the tests when microchip devices similar to those in many types of wireless medical equipment were placed within about one foot of the lifesaving machines.
Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP 's...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the coming weeks look for columns from Tom Huseby of SeaPoint Ventures, Mark Desautels of...
A viral mobile marketing effort for the feature film "What Happens in Vegas" generated more than 50,000 peer-to-peer user engagements, according to the firm that delivered the campaign.Celtra Inc., a Massachusetts-based startup that specializes in widget-based mobile marketing, said it delivered 15,000 widget embeds...
CANNES, France — They're hip, hot and everywhere on the planet. But despite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow to dial it up, particularly in the USA.
NEW YORK - Here's something you probably haven't heard before: this is not the year of mobile advertising. And next year may not be either.Executives at the Mobile Marketing Forum last week dispensed with the usual talk of hockey-stick projections and tipping points, opting...
Mozes will enable music artists to send text and voice messages to fans. No, this isn't spam as hardcore fans are only sent messages they've asked for.
NEW YORK - The key to moving the needle in mobile advertising? Make it easier for would-be advertisers to spend money on the stuff.That was the takeaway from the roundtable discussion that kicked off day two of the Mobile Marketing Forum this morning. While...
The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone.Hearst Magazines, the most recent example, is building on a nearly two-year...
Editor's Note: Welcome to our weekly Reality Check feature. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look for columns from Laura Marriott of the Mobile Marketing...
Who's sending that text message to your cellphone? It could be your neighborhood auto dealer.Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships' listings of new and used vehicles - complete with photos, prices,...
AOL announced the expansion of Platform-A into Europe, and said current head of Advertising.com's Europe operations Brendan Condon would head up the network.
The mobile marketing industry lost one of its most prolific and outspoken supporters today when Laura Marriott announced she would resign from her post as president of the Mobile Marketing Association.Marriott led the MMA since 2005 and watched its membership base grow as it...
Coupon clipping is going mobile. Juniper Research estimates almost 3 billion mobile coupons will be issued to mobile users by 2011. And those coupons will yield about $7 billion of discounts redeemed, said the firm. Several factors are driving the mobile coupon market, including...
Advertisers in the Wireless Telephone Services category spent nearly $4.1 billion in 2007 - an increase of $431 million (12 percent) over 2006, according to a Nielsen Monitor-Plus and Nielsen Mobile analysis of advertising for wireless/mobile phones and multi-function phones, writes MarketingCharts.
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the coming weeks look for columns from Tom Huseby of SeaPoint Ventures, Mark Desautels of...
AOL L.L.C. continues to lose ground online as Google Inc's dominance grows, but the venerable Internet company is gaining impressive traction in mobile.Virgin Mobile USA Inc. last week unveiled a deal to use AOL's Platform-A as its exclusive display advertising and sales partner for...
