Editor's Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible,...
Editor's Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible,...
The prepaid space continues to shuffle as T-Mobile USA Inc. said it plans to roll out new plans for its no-contract service beginning Oct. 18.The new plans include a $50 per month offering that includes unlimited voice and messaging along with 100 megabytes of...
Greystripe, one of the few remaining independent mobile advertising networks, has expanded its stable of in-app ad formats to now support cross-platform mobile web sites and native iOS, Android and Java applications.The San Francisco-based company is expecting more publishers to eventually focus somewhat less...
Nokia Corp. continued its expansion outside of its traditional device sphere announcing plans to acquire U.S.-based mobile analytics firm Motally Inc.Nokia said Motally’s in-application tracking and reporting service will be adapted for Qt, Symbian, Meego and Java developers. Nokia also said it will continue...
Editor's Note: This article is an excerpt from RCR Wireless News' July Special Edition, "Riding the Wave: The Forces Impacting Carrier Strategy." The 80-page special edition is available here.On the streets of Guangzhou, Harbin and Shanghai, the mobile phone has become ubiquitous. Once...
With all this talk of mobile internet being the best-thing-since-sliced-web, Ericsson has decided to throw its two cents into the ring with the proclamation that the internet had reached yet another milestone this week with the five billionth mobile subscription helped largely by emerging markets India and China.
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Only a few years ago SMS was considered by many as a declining technology that was destined...
Android's share of mobile Web consumption has hit overdrive in the past few months, according to a new report from Quantcast Corp. While other operating systems are losing share to Android as well, the biggest loser appears to be Apple Inc.Shares for Google...
The Mobile Marketing Association updated its definition of what constitutes mobile marketing to include more than just advertising or marketing to people over a mobile device. The new definition as much as anything points to the huge growth potential of communicating with customers and...
SAN DIEGO--That slow, steady drumbeat you hear is the sound of mobile marketing initiatives across the globe. It’s a soft, steady sound that could explode into a wild, rich (and by that I mean lucrative) dance once the ecosystem is in place -- but...
ATLANTA--Louis Gump is a veteran in the mobile content space, having spearheaded The Weather Channel's wireless efforts since 2001. In July, he moved to CNN –the No. 1 mobile news destination -- to steer its mobile efforts. A visionary and all-around nice guy, Gump...
Google Inc.'s Internet dominance has grown in recent years as the competition - well, what passes for competition - continues to plod along. But for the long list of Web-based players moving to the new platform, wireless is the wild, wild West.The Mountain View,...
Just like Ronald Reagan claimed with his trickle-down economic plan, wireless customers are beginning to see unlimited offerings filter down to cheaper price points and in some cases to offerings that do not require a cumbersome contract.Last week Tracfone Wireless Inc. subsidiary Net10 jumped...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is no techie. "I can barely work my toaster," says the lanky 29-year-old sales rep...
Tracfone Wireless Inc. subsidiary Net10 has jumped into the increasingly popular unlimited-service-plan play with its new Net10 Unlimited Plan, which offers unlimited calling and texting for $80 per month. Per Tracfone's modus operandi, the unlimited offer does not require a contract or credit checks,...
Sprint Nextel Corp. overhauled its mobile Web service in an effort to deliver customized Internet content to subscribers.Sprint Web offers an adaptive home page that uses technology from ChangingWorlds to deliver content based on previous usage - a subscriber who constantly checks baseball scores,...
Bango expanded its mobile analytics offering, adding a tool that allows publishers to track the number of unique visitors to their wireless Web sites.A hosted service available free to publishers who generate fewer than 100,000 page visits per month, Bango Analytics 3.0 enables developers...
The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--BridgeWave: Intel Capital and Core Capital led a $10 million round of funding into BridgeWave, which supplies gigabit wireless...
Editor's Note: Welcome to our weekly feature, Yay or Nay. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and what doesn't. If you wish to submit your application or...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCRWirelessNews.com to rant and rave about whatever rubs us the wrong way....
Editor's Note: Welcome to our weekly Reality Check feature. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look for columns from Laura Marriott of the Mobile Marketing...
Disaster reliefVerizon Wireless launched a program designed to make it easy for its customers to donate to disaster relief efforts targeted at China and Myanmar. The program allows postpaid customers to send a text message to the shortcode 4SAVE with the key word "quake"...
Mobile content provider go2 Media Inc. notched its third tier-one carrier win, announcing an agreement to deliver information through T-Mobile USA Inc.'s t-zones service.The Boston-based firm said T-Mobile wireless Web subscribers can access two go2 offerings - a sports channel with dedicated NBA and...
