Qualcomm Inc.'s annual BREW developer's conference got underway this morning, and the obligatory stream of news from the company's home base in San Diego has kicked into high gear:--Qualcomm and Adobe Systems Inc. announced a new BREW Mobile Platform with integrated Adobe Flash technology,...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the coming weeks look for columns from Tom Huseby of SeaPoint Ventures, Mark Desautels of...
AOL L.L.C. continues to lose ground online as Google Inc's dominance grows, but the venerable Internet company is gaining impressive traction in mobile.Virgin Mobile USA Inc. last week unveiled a deal to use AOL's Platform-A as its exclusive display advertising and sales partner for...
Virgin Mobile USA has tapped AOL's Platform-A to handle its WAP banner inventory.Platform-A will serve as the "exclusive display advertising and sales partner" for the mobile virtual network operator's mobile Web inventory, delivering banner ads across Virgin's deck. "Working with Virgin Mobile USA, we...
Application: ZumobiRunning on: Samsung ACE running Windows Mobile 6 on Sprint Nextel's EV-DO network.Yay: Zumobi usually runs in the background and updates content regularly, allowing us to call up the app and check headlines in just a couple of seconds. The widget-based...
While mobile content is expected to contribute increasingly to wireless carrier revenue growth in coming years, it is also attracting increased scrutiny by the Federal Trade Commission, plaintiffs' lawyers and a pugnacious industry watchdog known for taking on corporate giants and influencing public policy...
John Marshall sees the web browser in the iPhone as a breakthrough for mobile devices. It is easy to use, renders sites well, can zoom in on content easily, uses JavaScript, and can be detected with analytics programs. In this video he suggests how...
Traditional Web sites are often lost in translation on mobile phones. So developers are hoping to bridge the disconnect between wireless phones and the Internet by building a "middle Web."The emergence of Apple Inc.'s iPhone has spawned a flurry of activity by developers looking...
Mowser has found a buyer.The technology behind the Web-to-mobile transcoding service that flat-lined three weeks ago was picked up by DotMobi, the Irish consortium behind the mobile-exclusive top-level domain. DotMobi said it will integrate Mowser's technology into both enterprise- and consumer-targeted mobile development tools,...
Traditional online ad firms are teaming with their mobile counterparts to target consumers on their phones.DoubleClick Inc., which was acquired earlier this year by Google Inc. in a massive $3.1 billion acquisition, said it inked deals with several mobile ad networks to integrate its...
AT&T Mobility announced that it will launch AT&T Mobile TV with FLO this Sunday. As previously announced, the service will include a pair of exclusive channels -- CNN and PIX, a channel of full-length movies programmed by Sony Pictures Television -- in addition to...
Ad-supported game distributor Greystripe said its recent marketing campaign for the New Line Cinema film "The Golden Compass," which ran on Greystripe's mobile ad network, resulted in a 19% increase in awareness of the film's title and a 9.5% boost in audience numbers. Intent...
The Mobile Marketing Association is working to make sure the world, indeed, is flat.The Denver-based nonprofit last week released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for marketing campaigns centered on mobile messaging and...
Does the world really need a wireless Web?It's a question that has come up repeatedly in the years following the introduction of WAP, the standard used to display Internet content on mobile phones. At the turn of the century, a number of companies invested...
The Mobile Marketing Association released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for campaigns centered on mobile messaging and downloadable applications.The Denver-based nonprofit said the new document is designed as a blueprint and builds...
Google Inc. has added image ads to its mobile advertising offerings.The move allows advertisers to deliver made-for-mobile banners on Web sites being accessed by wireless devices. The ads -- which, like Google's text ads, are keyword-targeted -- are priced on a cost-per-click basis and...
Microsoft Corp. subsidiary TellMe said it added a GPS location feature to its voice portal to give BlackBerry users information about businesses, movies, traffic, weather, maps and driving directions. The "voice in, visual out" way of receiving information is useful to people who are...
Nearly lost in all post-mortems following the death of Mowser last week was this little tidbit: 80% of the traffic to the site was mobile users looking for adult content, according to founder Russell Beattie.Think about that. Four out of every five actions on...
Mowser is dead. But forensics has yet to indicate whether the business's demise is a sign of an epidemic or simply a predictable casualty of the tumultuous wireless Web space.Russell Beattie, a former mobile developer for Yahoo Inc., launched Mowser just a year ago...
What about the shoe phone?Echoflex Solutions Inc. introduced a self-powered wireless key switch, which the company said can reduce the cost of powering unoccupied hotel rooms. The switch is activated by hotel key cards and generates its own power each time the card is...
Five years after 50 Cent's "In Da Club" helped launch the multibillion-dollar ringtone phenomenon - and as CD sales continue to plummet - the music industry continues to look for its second hit in mobile. We talked to Sean Rosenberg, director of mobile marketing...
Radio Disney is partnering with sister company mDisney on a mobile Web site and texting program to support the offering.The new wireless site allows users with Web-enabled phones to hear Radio Disney broadcasts, find local stations, request tunes and participate in polls from their...
One year after launching Mowser, Russell Beattie has pulled the plug on his transcoding business.Beattie, a former mobile developer for Yahoo Inc., had hoped to compete with Google Inc., Greenlight Wireless's Skweezer and other developers that customize Internet content for mobile phones. But "active...
The wireless industry's two heavyweights continued to tweak their service plans with both AT&T Mobility and Verizon Wireless offering up new packages targeted at different demographics.AT&T Mobility unveiled a new FamilyTalk derivative that targets small businesses, allowing up to 40 users to share 20,000...
