The Weather Channel Interactive is touting a new study it says supports the effectiveness of advertising on the mobile Web.The study, which was commissioned by TWC and carried out by marketing research firm Dynamic Logic, found that a recent campaign for Hampton Hotels resulted...
DENVER-Companies looking to draw traffic to their mobile Web sites should follow two simple rules: Be careful, and be patient.That was the advice from speakers at last week's Search Marketing Expo in Denver, where executives from longtime mobile players such as Yahoo Inc. and...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
The Walt Disney Co. is shutting down its remaining mobile virtual network operator, Disney Mobile, as of Dec. 31. The company announced this morning that it would dismantle Disney Mobile and would explore "a new business model for its content and services that might...
Wireless users will soon have yet another way to access the popular MySpace.com social networking site: an ad-supported mobile Web site from Fox Interactive Media.The announcement coincides with the launch of several other ad-supported mobile Fox sites, including IGM, FoxSports.com, AskMen and movie review...
AT&T Mobility temporarily suspended the use of its new parental control feature due to potential issues around access to 911.The carrier introduced its Smart Limits feature earlier this month. The service allows parents to set usage limits on their child's minutes and services, as...
Mobile banking service provider Clairmail Inc. is partnering with digital infrastructure provider VeriSign Inc. to offer financial institutions multiple options for mobile banking as a managed service.The two companies made the announcement today, but said they have been working together for months and have...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
VERIZON WIRELESS IS SIMPLIFYING its weather offerings by dumping several content providers off its deck in favor of WeatherBug.The nation's second-largest carrier said WeatherBug will be the only source for weather information from its wireless home page, marketed as Mobile Web 2.0. The move...
Nokia Corp.'s 6555, a clamshell model with dedicated keys to access content, launched at AT&T Mobility for $50 after a $50 rebate, with two-year contract. The device supports the carrier's W-CDMA network.The 6555 appears to be the third 6000-series flip phone from the Finnish...
Carriers in the United Kingdom are hoping to get users to PayForIt with their phones.The operators launched a standardized payment scheme designed to provide a consistent user interface regardless of carrier for mobile transactions of roughly $20 or less. Users are identified via the...
Mobile advertising startup Quattro Wireless pocketed $12.3 million in a second round of financing from Globespan Capital Partners and Highland Capital Partners.The Waltham, Mass.-based company said it will use the cash to launch GetMobile, a self-service wireless advertising platform for advertisers and publishers. Highland...
Tracy,I saw your article on RCRNews.com (Mobile Content & Culture Aug. 14) and wanted to offer a different point of view. I founded one successful mobile developer, Vindigo, and recently started another, Skydeck. I testified to Congress in favor of open access and together...
Leap Wireless International Inc., Verizon Wireless and Qwest Communications International Inc. are on deck this week with new phones. The announcements come as several carriers also cut prices on a variety of devices, including T-Mobile USA Inc. halving the online price of its recently...
Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's Julie Ask, Current Analysis'...
The mobile banking and payments space continues to gather momentum, with banks exploring and announcing new services, and solutions providers forging new partnerships to enable the applications.Just within the past two months, a number of banks in the U.S. and abroad have begun marketing...
One way to get a sense of how much priority Hollywood networks are placing on mobile is to look at the executives on board and how many people are working on their respective teams.The big four networks-ABC, CBS, NBC and Fox-each takes a different...
Welcome to our new Friday feature, Week in Review. Every Friday, RCR Wireless News will run through the major events of the past week, outlining what happened and speculating on what to look for in the coming weeks, months and years. Check below for...
Gannett Co. Inc. stepped up its mobile efforts, launching more than 100 mobile Internet sites from its local newspaper and broadcast franchises.The sites, which are free aside from carrier data charges, are updated by local Gannett "information centers" that deliver real-time information to the...
Verizon Wireless overhauled its mobile Web service, adding content and redesigning the site in an effort to make it more user-friendly.The carrier tweaked its wireless home page, installing drop-down bars for news headlines and shortcuts to content, and expanded its main menu to allow...
Shares of InfoSpace Inc. plunged after the company posted declining revenues in both its mobile and online businesses.The Seattle-area firm reported a net loss of $28.1 million in the second quarter, contrasting dramatically with the $1 million in net revenue InfoSpace posted during the...
In case you hadn't heard, Google is going mobile. The Wall Street Journal last week trumpeted the Internet giant's efforts to build handsets in a page-one story that quickly echoed throughout the blogosphere and the trade press. London's Telegraph stoked the rumor mill a...
CBS Mobile's determined focus on advertising of late has culminated in deals with four mobile advertising-enabling companies: AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media, making it the first major broadcast network to work with the first three.CBS is now offering clients a...
AS AMP'D MOBILE INC. WINDS DOWN its mobile virtual network operator service, questions loom about the health of the MVNO space.Bankrupt Amp'd Mobile has halted customer service and was on the verge of cutting off network access to its customers entirely last week, before...
