ORLANDO, Fla.-Virgin Mobile USA L.L.C. will offer multimedia messaging for as low as one cent per message, following up on the success of its penny-texting bundles. Beginning April 10, customers who sign up for one of three levels of messaging packs: a $2 per...
One-third of wireless Web users in the United States and Western Europe say they will accept ads on their handsets in exchange for free content, according to a study from the Online Publishers Association.The survey of 6,000 consumers in France, Germany, Italy, Spain, England...
Verizon Wireless launched its streaming mobile TV service last week with little of the expected fanfare. The service, dubbed Vcast Mobile TV, uses MediaFLO USA Inc.'s technology and network, with Verizon Wireless initially offering the service in 20 markets across the country. The service...
Verizon Wireless has launched mobile TV service using MediaFLO USA Inc.'s technology and network, initially offering the service in 20 markets across the United States from Richmond, Va., to Portland, Ore. The service is priced at $15 per month for mobile TV only, which...
Sprint Nextel Corp. has thrown down a gauntlet in the form of two new unlimited voice and data plans offered in the San Francisco market, home of a high-tech populace.Sprint Nextel's two Unlimited Access Pack plans include a $120-per-month plan that includes unlimited voice...
Openwave Systems Inc. announced it acquired WiderWeb Ltd., a mobile Web software developer, for $5 million in cash and a further potential $4 million if the company achieves certain levels of sales or profitability for Openwave. With WiderWeb in tow, Openwave said it can...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...
Yahoo Inc. announced that LG Electronics Co. Ltd. will be preloading the search giant's mobile applications on its mobile phones in more than 70 countries, beginning later this year. The applications that will be preloaded to most of LG's handset are set to include...
The Hyperfactory is expanding its mobile advertising offerings with an ad-buying network designed to generate marketing messages across wireless applications.The New Zealand-based outfit hopes to offer a one-stop shop for companies looking to tout their brands on the wireless Web, as well as in...
The Weather Channel Mobile continued to expand its offerings, adding traffic information and hourly forecasts to its wireless services.The Weather.com mobile Web site now features traffic data for 24 metro areas including speed overview maps, incident level reports, accident mapping and construction information. The...
Orb Networks Inc. co-founder and chairman Joe Costello will take the reins as CEO of the place-shifting technology provider.Costello also currently serves as chairman of software developer think3, and spent a decade as president and CEO of Cadence Design Systems Inc. Orb has...
SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest startups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed ad sales for YouTube. Prior to joining YouTube in May, he worked for four...
SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest start-ups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed ad sales for YouTube. Prior to joining YouTube in May, he worked for four...
NEW YORK-XE Mobile, a mobile virtual network operator which aims to serve the under-25 market, has introduced its pay-as-you-go wireless service. According to the XE Mobile Web site, the service offers eight handsets from Motorola Inc. and Nokia Corp., ranging in price from the...
Yahoo Inc. became the latest-and perhaps the largest-player in the nascent but rapidly growing mobile social networking playground with a new service that allows users to set up group events through text messaging. The service, dubbed Mixd, acts as a sort of go-between for...
Editor's Note: Welcome our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Strategy Analytics' Chris Ambrosio, Ovum's Roger Entner...
SAN FRANCISCO-In September Sprint Nextel Corp. said it would help marketers target ads for its mobile Web pages by gender or region, for example. Now the nation's wireless-service providers are getting ready to roll out a new targeting tool for marketers that will identify...
Here's everything you need to know about the popularity of WAP advertising: I Can't Believe It's Not Butter has a mobile Web site.Fans of Unilever's butter substitute can now download video content, view recipes and send friends ``Fabio-grams'' featuring the heartthrob-turned-pitchman. The offering, which...
While most U.S. consumers still see a mobile phone as, well, a phone, young wireless users increasingly view it as a way to meet new friends, share pictures and maybe, to find love.The rise of community-based Internet sites and services has been as well-documented...
OVERLAND PARK, Kan.-Google Inc. is offering a download that is designed to make mobile access to its free Gmail service faster, and Sprint Nextel Corp. is making the download available from its mobile Web home page. The download is free, other than data charges...
There's much discussion here and overseas-especially overseas-about Internet governance, a succinctly ambiguous description apt to be at the core of controversy for years to come.The Internet governance issue has played out on a number of fronts. There is the high-level debate over whether the...
Leap Wireless International Inc. said it will allow its Cricket customers to roam in Cricket markets across the country without paying an additional fee. The carrier also announced a new WAP-based wireless portal and a new rate plan that includes unlimited mobile Web data...
SAN DIEGO—Leap Wireless International Inc. announced it will allow its Cricket customers to roam in other Cricket markets without paying an additional fee. The carrier also said it is pushing data services for its customers with a new WAP-based wireless portal and a new...
OVERLAND PARK, Kan.—Google Inc. is offering a download that is designed to make mobile access to its free Gmail service faster, and Sprint Nextel Corp. is making the download available from its mobile Web home page. The download is free, other than data charges...
