ATLANTA-Cingular Wireless is managing a wireless trivia contest in conjunction with the MTV Video Music Awards. Users can opt-in to the trivia contest through MTV's Web site and can answer various text messaging questions for a chance to win $25,000 and appear on the...
ATLANTA-Cingular Wireless is managing a wireless trivia contest in conjunction with the MTV Video Music Awards. Users can opt-in to the trivia contest through MTV's Web site and can answer various text messaging questions for a chance to win $25,000 and appear on the...
Virgin Mobile USA L.L.C. launched its latest youth-oriented advertising campaign this week titled "Live Without a Plan."The mobile virtual network operator said the campaign, which debuted during the 2003 MTV Movie Awards Thursday, takes a satirical look at issues that drive dissatisfaction among many...
DUBLIN, Ireland-Motorola has intensified its efforts to gain market share among young mobile-phone users with the announcement of an alliance with MTV International.The handset manufacturer is keen to exploit MTV's understanding of youth culture and capitalize on development of new handsets with camera functionality....
CHICAGO-MTV International entered what it described as its biggest ever marketing collaboration in a three-year $75 million deal to allow Motorola Inc. to put the entertainment company's content into its handsets.The content will include ring tones, games, images, new MTV shows and vignettes in...
IRVINE, Calif.-Boost Mobile L.L.C. said it will debut a pair of 30-second television commercials beginning March 10 on ABC, NBC, WB, BET, MTV and other networks.The Nextel Communications Inc. network partner said the commercials will focus on its Boost 2Way push-to-talk service.
LEDBURY, U.K.-Companies across the industry are investing in mobile music services according to a recent report from BWCS."Many of the leading players we spoke to for this report are moving full-steam ahead on a raft of music services," said report author Peggy Anne Salz....
LONDON-Messaging application provider Scan Mobile Ltd. announced it acquired MobileChannel.Network, which sells branded content services and technology to mobile operators-a further sign of the volatile content provider landscape.Through the transaction, Scan Mobile will expand its lineup of carrier customers to 26 of the world's...
LONDON-Messaging application provider Scan Mobile announced it acquired MobileChannel.Network, which sells branded content services and technology to mobile operators-a further sign of the volatile content provider landscape.Through the transaction, Scan Mobile will expand its lineup of carrier customers to 26 of the world's top...
In the story "'Real World' equipped with Metrocall service," on page 33 of this issue of RCR Wireless News, the wireless carrier partnering with MTV is WebLink Wireless Inc.
MARINA DEL REY, Calif.-David Bell has quite a resume.He founded his own company in 1997 in his basement. He helped evolve the company from a mostly hardware-focused business into a software and content developer focusing on a niche market. Three months ago, Bell secured...
MONTEREY, Calif.-Wireless data industry leaders met in Monterey, Calif., earlier this month to discuss further actions needed to capitalize on the momentum the long-fledgling market has been able to create recently.At a welcoming reception, Starfish Software President and Chief Executive Officer Philippe Kahn was...
SINGAPORE-As part of the continuing trend in the paging industry of marketing to the youth segment, SingTel Paging is offering an MTV pager from Motorola Inc. that is available in five bright, glow-in-the-dark colors.The pager flashes information on MTV programming, music and entertainment news,...
LOS ANGELES-The presenters and performing artists at the 15th annual MTV Video Music Awards each were given a Body Glove CellSuit phone case for the Motorola StarTAC phone, said GoNeo L.L.C., which makes the neoprene protective coverings for wireless phones.MTV presented the CellSuit cases...
MELVILLE, N.Y.-In-Touch Management Systems Inc. said it is providing the billing and management system for the MTV Pager Network, which gives customers special information about MTV programming and events.The In-Touch II system integrates a company's billing, inventory, accounts-receivable and switch/terminal interface functions, said In-Touch.The...
With 1997 drawing to a close, the paging industry is readying itself to go out with a bang.Whether the achievement of the carrier, reseller or distributor, fourth-quarter sales traditionally count for an average of about 40 percent of the paging industry's annual revenue, in...
'Tis the season to buy!And with some wireless carriers estimating that between 30 percent and 40 percent of their business takes place this quarter, the industry should be as giddy about the coming month as a turkey that is still pecking dirt at the...
Nationwide Network Services has teamed with MTV Network and Motorola Inc. to create a nationwide paging initiative aimed at teenagers and young adults.The promotion follows the likes of a program created nearly a year ago by MobileComm, Motorola and Pepsi Co. called the Mountain...
