Boost Mobile L.L.C. is bringing its pay-as-you-go service to rural areas, after traditionally concentrating on urban strongholds. Boost, which is a division of Sprint Nextel Corp. and runs on the carrier's iDEN network, will begin to offer service in areas that were served by...
Disney Mobile is trying to lure customers to sign up for its service during the holiday season by lowering the cost of its handsets and offering a month of service for free, according to promotions on the mobile virtual network operator’s Web site.Disney Mobile...
LOS ANGELES-Helio L.L.C., the self-proclaimed mobile virtual network operator for the young and hip, will launch additional handsets this year and next, according to Rick Heineman, the company's head of media relations. Heineman promised to give more details on the company's handsets soon. Helio...
OVERLAND PARK, Kan.-Embarq Corp. plans to offer its wireless customers push-to-talk services and parental controls on a Sanyo Corp. 2400 mobile phone. Embarq, which has a mobile virtual network operator relationship with Sprint Nextel Corp. after being spun off from the larger company earlier...
WARREN, N.J.-Virgin Mobile USA L.L.C. announced two new services that incorporate audio and messaging. "Txt Tones" will allow users to link musical tones to text messages instead of rings. The three- to five-second sound clips can be used as an alert that a text...
Editor's Note: Welcome our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Current Analysis’ Peter Jarich, M:Metrics’ Seamus McAteer...
The mobile virtual network operator space has been a-buzz lately, with a new MVNO launched, one closing shop, another sold and yet another expanding its service offering beyond handsets into laptop cards. Following is a look at five areas experts said MVNOs need to...
Those performing autopsies on Mobile ESPN will find plenty of causes of death. But mobile advertising revenues could have offered a lifeline to the doomed mobile virtual network operator. Analysts agree that the sports network's ambitious wireless effort failed on several fronts. The company...
NEW YORK-A new mobile virtual network operator targeting Chinese-Americans officially launched, offering cheap international calls to Asia and a Razr phone with menus in Chinese. Red Pocket Mobile soft-launched about two weeks ago, according to Max Smetannikov, vice president of business development for Global...
NEW YORK-Fatherhood was the inspiration for creating and naming mobile virtual network operator Kajeet Inc., and the market will test whether those fathers really do know best when it comes to offering a wireless service that will appeal to kids. Daniel Neal, Kajeet's chief...
NEW YORK-Mobile ESPN seemed to have all the qualities of a successful MVNO: a highly successful brand and recognized brand, a unique user interface, slick handsets and content that would appeal to its sports-enthusiast demographic. But after eight months on the market, the mobile...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...
NEW YORK—After a mere eight months on the market, Mobile ESPN has decided to get out of the mobile virtual network operator business. The brand’s entrance into the wireless space was eagerly anticipated, scrutinized and praised for its innovative user interface, but handset problems...
NEW YORK—A new mobile virtual network operator targeting Chinese-Americans officially launched today, offering cheap international calls to Asia and a Razr phone with menus in Chinese. Red Pocket Mobile soft-launched about two weeks ago, according to Max Smetannikov, vice president of business development for...
LOS ANGELES--The CTIA Wireless I.T. & Entertainment show's final keynote of the week featured "old guy socks," "rollover minute" double-entendres and a visit by Paris Hilton, as three industry panelists debated how mobile social networking will change the world and declared that the window...
Most of the new generation of mobile virtual network operators are less than six months into their operations, but that hasn't prevented a recent spate of speculation and rumors about how well they are doing. Analysts have generally predicted that there will be some...
Amp'd Mobile Inc. is "fast approaching" 50,000 subscribers and is on track to have a customer base of between 100,000 to 150,000 customers by Christmas, according to Peter Adderton, chief executive officer and founder of the mobile virtual network operator. Adderton told RCR Wireless...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...
LOS ANGELES—Amp’d Mobile Inc. is "fast approaching" 50,000 subscribers and is on track to have a customer base of between 100,000 to 150,000 customers by Christmas, according to Peter Adderton, chief executive officer and founder of the mobile virtual network operator. Adderton told RCR...
Wherify Wireless Inc. will retail its Wherifone GPS Locator phones through Toys `R' Us outlets nationwide starting Oct. 1, after a long delay during which the firm twice re-engineered the product. Wherify plans to sell the phone under a mobile virtual network operator business...
Virgin Mobile USA L.L.C. topped a new prepaid wireless customer satisfaction survey from J.D. Power & Associates. The rankings covered mobile virtual network operators and traditional wireless operators.The survey examined responses from about 4,000 current prepaid wireless customers on their experience in seven aspects...
Age, income, gender and location are among the familiar elements of demographic-based marketing across industries and, to an extent, the wireless industry has embraced the basics. One-touch dialing for pre-teens and seniors, feature-loaded, expensive gadgets for early adopters, pink handsets for (presumably) women, satellite...
BOSTON-Mobile virtual network operators Virgin Mobile USA L.L.C. and Helio L.L.C. are more effective at using the Internet to drive brand awareness and sales relative to their peers, according to a new report from market research firm Compete Inc. The research also showed niche...
WESTLAKE VILLAGE, Calif.—Virgin Mobile USA L.L.C. topped a new prepaid wireless customer satisfaction survey from J.D. Power & Associates. The rankings covered mobile virtual network operators and traditional wireless operators. The survey examined responses from about 4,000 current prepaid wireless customers on their experience...
