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Thinking big

Sometimes when you're in the thick of things in this industry, it's difficult to remember the big picture, so today I want to go to the top of the summit and look down.The technologies under construction today, whether it's WIMAX, LTE, UMB or something...

MySpace posts ad-supported site for cellphones

Wireless users will soon have yet another way to access the popular MySpace.com social networking site: an ad-supported mobile Web site from Fox Interactive Media.The announcement coincides with the launch of several other ad-supported mobile Fox sites, including IGM, FoxSports.com, AskMen and movie review...

Hedgehogging: hedge*hog*ging v. Interrupting conversations in an office environment

It's been fun following the story/non-story about Apple's possible interest in participating in the upcoming 700 MHz spectrum auction. Sure, Apple, like Google, which has expressed interest in the auction, has all the money in the world and could easily purchase the spectrum needed...

Social networking sites vye for viewers

User-generated content is finding an audience in mobile. But it appears the early successes in the space may have more to do with connecting with others and less to do with the content itself.MySpace and Facebook are leveraging valuable deck space to extend their...

Social networking targeting wireless

Social networking sites MySpace and Facebook are using valuable deck space to extend their offerings to mobile users, according to new figures from M:Metrics.MySpace, which has deals with AT&T Mobility, Helio L.L.C. and Sprint Nextel Corp., attracted about 3.7 million U.S. wireless users in...

Retail Snapshot: Helio customers keen on unlimited plans, Google Maps and mobile MySpace

Editor's Note: In this monthly feature, RCR Wireless News talks to retail managers across the country to get a first-hand view of what's hot in wireless.Despite the travails of Amp'd Mobile Inc., not all news is dour in the mobile virtual network operator space....

Short-form may be long-tail for mobile video

It appears the case has been made for mobile TV. The big question now is, what do on-the-go users want to watch? Once a questionable proposition even for early adopters, wireless video is quickly moving into the mainstream. Dedicated mobile broadcast networks and 3G...

User-generated content to drive mobile video: New players tap consumers to bolster business models

The myriad of startups on the user-generated mobile video playground seem to be attracting impressive numbers. But turning those consumers into dollars may be more difficult than acquiring them in the first place.Mywaves, a Sunnyvale, Calif.-based outfit, scored its first carrier deal last week,...

Nokia sets sail for social networking with Twango acquisition

Nokia Corp. continued to expand beyond mobile into the broader Internet market with the acquisition of Twango Inc., a Redmond, Wash.-based social-networking startup.Terms of the deal were not disclosed, but Nokia reportedly paid nearly $100 million for the 10-employee company.Twango-which is not to be...

Sink or swim in social networking pool: Two more companies dive into space

Maybe it's fitting that the two newest players in mobile social networking are named after sea creatures. Because they're diving into a very crowded pool.Cellfish Media L.L.C. is hoping to be a one-stop shop for on-the-go consumers with a new ad-supported portal, Cellfish.com, designed...

Cellfish throws hat in social networking arena

Cellfish Media L.L.C. is the latest company to join the social networking stampede with a new community site designed to bridge the gap between mobile phones and PCs.The company launched an ad-supported portal, Cellfish.com, designed to allow users to upload and share photos and...

Margin check: MySpace, social networking, ‘Manhunt 2’ and more

Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the larger wider business world and how they could affect the wireless industry.Let...

Small and nimble: Lesser-known game developers expected to drive innovation

Mobile game publishers have gained steady-if uninspiring-traction churning out titles based on blockbuster movies and classic board games. But what the industry really needs, some believe, is some fresh ideas. And they're unlikely to come from some of the more familiar names in the...

Worst of the Week: Fun with iNumbers

Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR to rant and rave about whatever rubs us the wrong way....

Sprite Yard plunges into mobile marketing

NEW YORK-Coca-Cola Co. is moving aggressively onto the mobile marketing playground with a kind of mobile MySpace centered on the company's Sprite brand. The soft-drink titan plans to launch a worldwide community allowing users to create profiles and exchange photos and messages, executive Mark Greatrex...

‘Sprite Yard’ now part of mobile marketing playground

NEW YORK-Coca-Cola Co. is moving aggressively onto the mobile marketing playground with a kind of mobile MySpace centered on the company's Sprite brand.The soft drink titan plans to launch a worldwide community allowing users to create profiles and exchange photos and messages, executive Mark...

Nightmare on Madison Avenue : As wireless Web use surges, advertising fears mount

The Internet is rapidly evolving from a desktop experience into a multi-platform phenomenon available on the go and around the world. Carriers, publishers and marketing firms are just hoping advertising doesn't get lost in translation. The wireless Web remains a nightmarish territory, fraught with...

Prince reigns at Verizon Wireless : Direct-to-consumer approach may be first in attempts to squeeze out record label

Verizon Wireless, meet Prince, the prolific artist who aggressively protects his fusion of just about every musical genre imaginable. The man whose bitter battle with a record label prompted him to change his name to a symbol for eight years has now inked a...

IN THIS CASE, CONTEXT IS KING: Mobile social networks must narrow their scope to succeed

UNIVERSAL CITY, Calif.-Mobile social networking is "one of these servants in waiting . something that has a lot of potential, but hasn't been fully exploited," Michael Stroud, co-founder and CEO of iHollywood Forum Inc., said in introductory remarks here at the Mobile Entertainment Summit.A...

Mobile social networks misfiring: Advertising dollars could help fund services

UNIVERSAL CITY, Calif.-Mobile social networking is "one of these servants in waiting . something that has a lot of potential, but hasn't been fully exploited," Michael Stroud, co-founder and CEO of iHollywood Forum Inc., said in introductory remarks here at the Mobile Entertainment Summit.A...

Social nets the next step for cell video: Mobile communities seen as tipping point for adoption of video on phones

If the cellular phone continues to mimic the Internet, then social networking will be the next big application on wireless phones. In fact, a number of new media research firms predict that social media is likely to be the tipping point for mobile video...

GAME DAY: Safe bets blamed for lack of growth in gaming

SAN FRANCISCO-TRIP HAWKINS last week sounded more like an exasperated coach than a mobile gaming executive. And he wasn't alone. "We just keep selling to the same customers," the CEO of Digital Chocolate told software developers during his keynote address at GDC Mobile. "Clearly,...

MVNOs test variety of biz models

As the flurry of mobile virtual network operators that launched in 2006 start to settle in, some are proclaiming customer gains with stand-alone business models-but MVNOs are also taking alternate tracks to promote their brands and content. Both Helio L.L.C. and Amp'd Mobile reported...

Vodafone inks MySpace Mobile agreement

Vodafone Group plc became the latest carrier to partner with MySpace.com, agreeing to allow subscribers to edit profiles, message friends and post photos from their wireless phones.The operator said it will preload MySpace Mobile on selected handsets as well as offering a downloadable application...