Mobile video is slowly gaining traction among U.S. consumers, according to new figures from The Nielsen Company. The market research firm found 11 million Americans consumed wireless video during the fourth quarter of 2008, up 9% from the previous quarter. And the average monthly...
Mobile marketing types like to talk about cool features like click-to-video, 2-D barcodes and interactive wireless scavenger hunts. But as the economy slows to a trickle and advertisers tighten their belts, 2009 is poised to become the year of SMS marketing.The recession has caused...
A new white paper from Nielsen Mobile notes an emerging opportunity for marketers in "short code" marketing, whereby companies and their customers can interact via special abbreviated telephone numbers used for mobile phone commercial text messages, announcements and offers.According to Nielsen, U.S. wireless subscribers...
The economic downturn is already dragging down the online-marketing space, but pure-play mobile ad companies swear they're not worried about its affect on the wireless Web.Nielsen Online last month reported a 6% overall decline in "image-based" online ad spending in the first half of...
If this keeps up, "Can you hear me now?" may just become, "Have you gotten this text yet?" And network operators are scrambling to make sure the answer is yes.The average U.S. mobile user now sends and receives more test messages than they do...
Cords are becoming an endangered across America. More than 20 million U.S. households have ditched their landline phones and rely solely on wireless handsets for home telecommunications, according to a new report by The Nielsen Company.The study also predicts one in five U.S. households...
Many people aren't leaving home when it comes to accessing the Internet using a wireless data card, according to a new report by Nielsen Mobile.Wireless data cards, gadgets that allow laptop and PC users to connect to the Internet using a cellular network, are...
Faster networks, flat-rate data plans and improved marketing from carriers have combined to nearly double the number of mobile Internet users in the United States in less than two years according to new figures from Nielsen Mobile.A new report from the market research firm...
Google Inc. is still the player to beat in mobile search, according to new figures from Nielsen Mobile.The Internet giant accounted for a dominating 61% of all mobile Internet searches during the first quarter of 2008, according to the firm, while Yahoo finished a...
More mobile users are seeing -- and responding to -- ads on their mobile phones, according to new figures from Nielsen Mobile.The division of The Nielsen Company found that 23% of U.S. mobile users reported seeing an ad on their phone in the past...
At least 46.1 million wireless subscribers used mobile search functions in the third quarter of 2007, according to a new report released by Nielsen Mobile. The report is based on a survey of more than 5,700 mobile search users who use at least one...
Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's Julie Ask, Current Analysis'...
After more than two years, M:Metrics had its day in court and prevailed. A court has ruled that the mobile research firm did not infringe on a patent owned by its competitor Nielsen Mobile.The battle may be won, but the war seems far from...
The Nielsen Company finally made an aggressive move into mobile, agreeing to acquire market research firm Telephia Inc. for an undisclosed sum.Nielsen initially launched an effort to track mobile data usage in March 2005, but Nielsen Mobile saw very little public activity for more...
Starting in July, The Nielsen Co. will weigh in on the behavior of mobile subscribers through a new measurement service called Nielsen Wireless, which will examine how many people access the mobile Internet, mobile video and other content. Nielsen Wireless' first product, Mobile Vector,...
SAN FRANCISCO-Telephia is teaming with place-shifting software developer Roundbox Inc. to deploy on-device measurement technology for wireless video and other mobile broadcast applications.The companies said they are building an interface between Rondbox's mobile broadcast software and Telephia's metering platform that tracks broadcast usage and...
NEW YORK-Jason Hirschhorn, MTV Network's former digital guru, and Ben White, his deputy at MTV, have landed full-time at Sling Media. Their role is to take the company, which is known for place-shifting TV content, into what Hirschhorn calls "phase two"-letting users work with...
WHITE PLAINS, N.Y.-Nielsen Entertainment's mobile division has launched its RingScan service to monitor the U.S. ringtone market. The company said it will issue a weekly report of polyphonic, master and voice ringtone sales. The data also will begin appearing Dec. 9 in Billboard magazine.Nielsen...
BASKING RIDGE, N.J.—Nielsen Mobile continued its leisurely stroll into wireless, tapping Verizon Wireless to provide sales information regarding the carrier’s mobile music sales. Nielsen Mobile—a division of the longtime Internet and television tracking firm Nielsen Entertainment—said Verizon Wireless will provide weekly sales data of...
NEW YORK—Nielsen Media Research reiterated its intentions to move into mobile, outlining plans to use meters to track usage of multimedia services on wireless phones. The longtime television and Internet usage monitoring firm said it plans to integrate its efforts across platforms including TVs,...
Noting the importance of wireless Internet and data services to wireless service providers, along with Goldman Sachs findings that more than 50 percent of all Web access will be delivered through a wireless device within the next five to 10 years, Telephia Inc. has...
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