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Specialized wireless retailers using a variety of models to target traditional retailers

Mort Rosenthal sees a gaping whole in the wireless retail industry, and he's hoping to fill it with IMO. An entrepreneur with a background in software distribution, Rosenthal founded IMO-short for `independent mobile"-in 2004 after growing frustrated shopping for a wireless phone and service....

Japan ahead of U.S. in embracing wireless content

PORT WASHINGTON, N.Y.-New research shows Japan continues to house the most gung-ho of wireless data users. According to a new report from The NPD Group, Japanese consumers use the wireless Web, mobile e-mail, ringtones, personal digital assistants, graphics and screensavers, mobile gaming, picture messaging,...

Users love wireless, hate shopping experience

Tier 1 operators are beginning to use retail outlets to build long-term customer relationships and generate revenues from lucrative data applications. But when it comes to the brick-and-mortar sales counter, the wireless consumer is still very much up for grabs. While the wireless industry...

Music bundles make sense in mobile arena

If Amp'd Mobile Inc.'s bargain-basement full-track download music service was designed to get attention, it's working. The recently launched mobile virtual network operator made headlines a few weeks ago when it said it would match the price of Apple Computer Inc.'s iTunes service, selling...

Shoppers prefer Wal-Mart, RadioShack over carrier stores

PORT WASHINGTON, New York-Big-box retailers deliver a better shopping experience for mobile phone users than wireless operators do through their own branded outlets, according to a study from The NPD Group.The survey of 2,100 consumers found that while 68 percent of all mobile phone...

Sprint full-track downloads novel, but spendy at $2.50 a song

Sprint Nextel Corp. became the first U.S. operator to offer full-track music downloads, launching a dual-delivery service last week using phones from Samsung Electronics Co. Ltd. and Sanyo Electric Co. The carrier introduced a mobile music store that allows users to purchase and download...

U.S. phone users demand simple, flashy devices

WESTLAKE VILLAGE, Calif.-According to new research from J.D. Power and Associates, U.S. mobile phone owners are becoming increasingly concerned with their phones' design and ease of use. "As more services are added to the phone, the ability to navigate around the handset in an...

Simple games may be avenue to unlikely gamers

While deep-pocketed publishers try to wow gamers with sophisticated titles and eye-popping three-dimensional graphics, Randy Shepherd is stooping to conquer. The managing director of Werd Interactive Inc. is targeting middle-aged businessmen, soccer moms and other unlikely gamers with a handful of simple, stripped-down offerings...

Wireless users to pay premium for music

PORT WASHINGTON, N.Y.-Wireless users will pay substantially more to download full songs to their handsets than to their PCs, according to a study by The NPD Group. The research firm's first look into mobile music found 20 percent of all consumers are interested in...

Study says mobile gaming up 70% annually

NEW YORK-The number of households engaged in mobile gaming increased more than 70 percent during the past year, according to a study released Friday by Ziff Davis Media. The company's annual gaming survey found that 27.9 million U.S. households played wireless games, up from...

Another tween gadget set to hit the market this month

Educational toy maker LeapFrog Enterprises Inc. and wireless communications company Enfora are selling a mobile phone designed specifically for children. The $100 device is aimed at children ages 6 and up and allows parents to limit the telephone numbers that can dial into the...