Paramount tackles big data with analytics
ATLANTA – Joe Churchill, VP of analytics at Paramount Pictures, and Chris Twogood, VP of product and services marketing at Teradata, co-hosted a panel titled Paramount's Journey into the Cloud at the Teradata PARTNERS 2016 conference in Atlanta. Paramount is...
Paramount tackles big data with analytics
Joe Churchill, vice president of analytics at Paramount Pictures, and Chris Twogood, vice president of product and services marketing at Teradata, co-hosted a panel titled Paramount's Journey into the Cloud at the Teradata PARTNERS 2016 conference in Atlanta, Georgia. Paramount...
HTC Corp. announced today that it will be investing in Saffron Digital, a London-based firm that operates a mobile multimedia delivery platform. The company, which has proprietary technologies to support media distribution on multiple devices, already works with many of the top device manufacturers...
HTC Corp. announced today that it will be investing in Saffron Digital, a London-based firm that operates a mobile multimedia delivery platform. The company, which has proprietary technologies to support media distribution on multiple devices, already works with many of the top device manufacturers...
Editor's Note:This article is an excerpt from RCR Wireless News' March Special Edition, "The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps." The 80-page special edition is available here.
Following years of promises, and highlighted by the annual claim that...
LAS VEGAS -- In a dark, ambient-lit room with music from Blue Man Group blaring to get the crowd in the mood, Samsung Mobile today announced its latest smartphone, the Galaxy S.The 4-inch super AMOLED touchscreen device runs on Android 2.1 and a 1...
Armed with another $7 million in venture-capital funding, mobile search company ChaCha expects to become profitable in the second quarter, according to founder, Chaiman and CEO Scott Jones. The 4-year-old firm, which uses a combination of proprietary search technology and human “guides” to provide...
Samsung Electronics Co. Ltd. is teaming with Paramount Digital Entertainment to package the three "Mission Impossible" films with the purchase of new Samsung Delve phones from Alltel Wireless.Though Verizon Wireless completed its acquisition of Alltel earlier this year, the markets not included in the...
The economic downturn is already dragging down the online-marketing space, but pure-play mobile ad companies swear they're not worried about its affect on the wireless Web.Nielsen Online last month reported a 6% overall decline in "image-based" online ad spending in the first half of...
In "Eagle Eye," the Dreamworks/Paramount Pictures thriller set for release this weekend, the lead characters are driven to extreme acts by a mysterious woman who contacts them via their mobile phones. So what better way to promote the movie than through a mobile-marketing campaign?...
Zed said it will work with Lionsgate to develop mobile entertainment projects based on the studio's films.The Spanish content titan will help create and distribute mobile video as well as ringtones, wallpaper and games from Lionsgate properties, and will develop wireless interactive communities centered...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is no techie. "I can barely work my toaster," says the lanky 29-year-old sales rep...
A viral mobile marketing effort for the feature film "What Happens in Vegas" generated more than 50,000 peer-to-peer user engagements, according to the firm that delivered the campaign.Celtra Inc., a Massachusetts-based startup that specializes in widget-based mobile marketing, said it delivered 15,000 widget embeds...
THE FEDERAL COMMUNICATIONS COMMISSION SET A JUNE 20 DEADLINE for public comment on D-Block revisions, but already the agency has begun receiving suggestions from industry, public safety and academics. Most filings focus on how D-Block rules can be restructured to attract bidders capable of...
Hollywood is in full summer swing as studios begin releasing their blockbuster titles in theaters around the country. With that come some of the year's biggest promotions and marketing campaigns, which mobile is playing a greater role in year after year. It's become an...
With the Apple iPhone seemingly dominating the mobile-phone conversation, you would have to forgive LG Electronics Co. Ltd. for backing a superheroic push to earn some buzz. LG is turning to comic-book character Iron Man to launch one of its most aggressive U.S. pushes,...
HOLLYWOOD, Calif. -- "Internet circa 1996," M:Metrics senior analyst Seamus McAteer said. "If I had to give it a score, it's a C-minus at best," said Steve Smith, managing director at Playboy TV International. "I think it's a complete miss, I'm going back to...
If you think you're seeing Bluetooth headset advertisements everywhere, offering a bewildering array of styles and functionality from innumerable companies, you're spot on. The growth of mobile multimedia - driven in part by a shift in emphasis by network operators' pursuit of data-related revenues...
Paramount Pictures Corp. has created a new unit dedicated exclusively to mobile content. Paramount Mobile Entertainment, which will operate under the umbrella of the studio's digital division, will develop mobile content and alternative distribution models for the studio, the company said.Some networks and studios...
The Federal Communications Commission said the next round of laboratory testing of prototype TV white-spaces devices will begin Jan. 24, a public process lasting four to six weeks that will be followed by a month or more of field testing at different locations.Microsoft Corp.,...
Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--Napster announced it...
Mountain highTrango Systems Inc. said it is supplying the Mount Washington Observatory with highspeed fixed wireless point-to-point wireless backhaul and point-to-multipoint broadband access equipment. Mount Washington Observatory is a scientific weather research station based in the White Mountains of New Hampshire. Mount Washington is...
First comes the technology, then come the devices. Just eight months after Mobile-Pedestrian-Handheld Technology was announced to enable local broadcasters to deliver digital signals to portable TV screens, Kenwood USA Corp. has harnessed the technology to design a mobile TV receiver for over-the-air broadcasts...
Microsoft Corp. has jumped into the mobile advertising fray. MSN Mobile customers in the United States will begin seeing banner and text advertisements as soon as today.Microsoft said the ads will all conform to the Mobile Marketing Association's mobile advertising guidelines. Paramount Pictures and...
