ValueClick Inc. said it acquired mobile advertising network company Greystripe Inc. for about $70 million in cash. The purchase is the latest in a string of large companies buying independent companies to get a spot in the mobile advertising space.Google Inc. (GOOG) in late...
Editor's Note: The mobile space witnessed a lot of news over the past 12 months that have and will alter the mobile landscape for years to come. With the end of 2010 just days away, RCR Wireless News takes a look back at the...
For a current market leader, Research In Motion Ltd. (RIMM) finds itself behind its competitors in the smart phone space far too often.It only recently caught up with practically every other smart phone maker on the planet and released a modern browser of the...
Editor's Note: This article is an excerpt from RCR Wireless News' March Special Edition, "The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps." The 80-page special edition is available here.Mobile advertising has been discussed a potential revenue source for many...
It may be Monday morning, but the Federal Trade Commission (FTC) is up bright and early with both Google and Apple in its sights for various antitrust related issues. The commission is looking into suing Google over the search engine giant's AdMob acquisition, in...
Editor's Note:This article is an excerpt from RCR Wireless News' March Special Edition, "The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps." The 80-page special edition is available here. Although the National Venture Capital Association says it expects to see...
Editor's Note:This article is an excerpt from RCR Wireless News' March Special Edition, "The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps." The 80-page special edition is available here.
Following years of promises, and highlighted by the annual claim that...
Editor's Note: This article is an excerpt from RCR Wireless News' March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition is now available at RCRWireless.com.For a community that clamors around the word "open"...
Just days ahead of planned products announcements that are expected to broaden the breadth of its lineup, Apple Inc. announced strong financial results including record iPhone sales and profits.During its first fiscal quarter ended Dec. 26, 2009, Apple said it sold more than 8.7...
The mobile advertising war brewing between Apple Inc. and Google Inc. took on a smaller rival today as Opera Software said it had acquired AdMarvel Inc. for an undisclosed amount. Oslo, Norway-based Opera said the deal will enable the company to “expand its portfolio...
U.S. wireless carriers need to become more like media companies or cede control of the mobile marketing space to powerful companies like Google Corp. and Apple Inc., according to a few industry insiders, commenting on Apple's acquisition of Quattro Wireless earlier this week.As wireless...
The increasing rivalry between Google and Apple spilled over into mobile advertising space this morning with Apple's announcement it is buying Quattro Wireless for a reported $275 million, according to All Things Digital, which broke the news.Neither Apple nor Quattro commented on the price...
It's getting cheaper to advertise in mobile as cost-per-impression ad rates hit single-digit pricing in some cases.The economy isn't the only factor at work here: Also in play is the onslaught of inventory coming online as more brands beef up their presence in wireless;...
U.S. CARRIERS ARE EVER SO SLOWLY BEGINNING TO SHARE consumer demographics and other coveted information in an effort to deliver highly targeted wireless ads. And Sprint Nextel Corp. - very quietly - appears to be leading the way.Advertising agencies and high-profile brands have long...
When it comes to investment money, perhaps no space in mobile is as hot as social networking. And it looks like the spigot isn't going to shut off anytime soon. But for venture capital to truly flood the space, the online guys will need...
Cox Newspapers has tapped Quattro Wireless to power 19 new wireless Web sites.The subsidiary of Atlanta's Cox Enterprises Inc. launched mobile destinations for newspapers such as the Austin (Texas) Statesman, the Palm Beach (Florida) Post, the Dayton (Ohio) Daily News and the Waco (Texas)...
Who says wireless shows are boring?Playboy Entertainment Group Inc. kicked off a new mobile initiative at the CTIA Wireless 2008 event in Las Vegas last week complete with the crowning of its first Miss Playboy Mobile during an after-hours event at the Palms Casino...
As capital flows into the wireless space, the companies who are lucky enough to reap the benefits span a wide range of wireless ventures, from infrastructure to content. Among recent deals are those of Conterra Ultra Broadband Inc., which provides wireless connectivity for K-12...
Mobile advertising recently got a boost from two announcements: the launch of advertising-subsidized mobile access to MySpace.com, and the advent of a U.K. mobile virtual network operator offering free wireless calls in exchange for viewing ads.Both developments offer new avenues for brands seeking to...
The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--BiTMICRO: Woodside Investments L.P. led a $9.3 million Series F funding round into BiTMICRO Networks. The company said it...
Mobile advertising startup Quattro Wireless pocketed $12.3 million in a second round of financing from Globespan Capital Partners and Highland Capital Partners.The Waltham, Mass.-based company said it will use the cash to launch GetMobile, a self-service wireless advertising platform for advertisers and publishers. Highland...
There's no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of the road itself.Quattro Wireless is the latest player in the wireless advertising game, coming...
Two former executives from m-Qube are joining the crowded mobile advertising field with startup Quattro Wireless.The new company, which was founded late last year but came out of stealth mode this week, hopes to help publishers create mobile Web sites that offer compelling content...
SANTA MONICA, Calif.-Intel Capital and Japanese TV production company Yoshimoto Kogyo are among those backing Bellrock Media Inc., a new company that will develop, produce and deliver content over mobile and broadband platforms. Hiroshi Nakata, who founded content provider Fandango Inc., will serve as...
