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Home - Quattro
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Quattro

  • ValueClick buys Greystripe for $70 million

    by Tracy Ford April 25, 2011
    by Tracy Ford April 25, 2011

    ValueClick Inc. said it acquired mobile advertising network company Greystripe Inc. for about $70 million in cash. The purchase is the latest in a string of large companies buying independent …

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  • Top stories of 2010 (Part 1)

    by RCR Wireless News December 27, 2010
    by RCR Wireless News December 27, 2010

    Editor’s Note: The mobile space witnessed a lot of news over the past 12 months that have and will alter the mobile landscape for years to come. With the end …

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  • BlackBerry maker haggles Millennial Media for a lower price

    by Matt Kapko August 19, 2010
    by Matt Kapko August 19, 2010

    For a current market leader, Research In Motion Ltd. (RIMM) finds itself behind its competitors in the smart phone space far too often.It only recently caught up with practically every …

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  • Analyst Angle: Google and Apple in mobile advertising: Can they realize the potential?

    by jscarbo June 2, 2010
    by jscarbo June 2, 2010

    Editor’s Note: This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special …

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  • Google, Apple on FTC's antitrust radar

    by Sylvie Barak May 3, 2010
    by Sylvie Barak May 3, 2010

    It may be Monday morning, but the Federal Trade Commission (FTC) is up bright and early with both Google and Apple in its sights for various antitrust related issues. The …

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  • Mobile ad space hot acquisition target, while VCs target mobile developers

    by jscarbo April 29, 2010
    by jscarbo April 29, 2010

    Editor’s Note:This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition …

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  • 2010 has legit shot to be the year of mobile marketing

    by Dan Meyer April 28, 2010
    by Dan Meyer April 28, 2010

    Editor’s Note:This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition …

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  • The closed (for good reason) world of mobile development

    by Matt Kapko April 5, 2010
    by Matt Kapko April 5, 2010

    Editor’s Note: This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special …

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  • Apple posts record iPhone sales

    by Dan Meyer January 26, 2010
    by Dan Meyer January 26, 2010

    Just days ahead of planned products announcements that are expected to broaden the breadth of its lineup, Apple Inc. announced strong financial results including record iPhone sales and profits.During its …

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  • Opera picks up mobile ad player AdMarvel: Race for mobile advertising position continues

    by Dan Meyer January 20, 2010
    by Dan Meyer January 20, 2010

    The mobile advertising war brewing between Apple Inc. and Google Inc. took on a smaller rival today as Opera Software said it had acquired AdMarvel Inc. for an undisclosed amount. …

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  • Google, Apple entry into mobile ad space changes landscape

    by Tracy Ford January 7, 2010
    by Tracy Ford January 7, 2010

    U.S. wireless carriers need to become more like media companies or cede control of the mobile marketing space to powerful companies like Google Corp. and Apple Inc., according to a …

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  • Apple enters mobile advertising space with Quattro buy

    by Tracy Ford January 5, 2010
    by Tracy Ford January 5, 2010

    The increasing rivalry between Google and Apple spilled over into mobile advertising space this morning with Apple’s announcement it is buying Quattro Wireless for a reported $275 million, according to …

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  • Mobile ad rates begin to drop as inventory increases: CPMs for some categories have hit single digits

    by RCR Wireless News December 12, 2008
    by RCR Wireless News December 12, 2008

    It’s getting cheaper to advertise in mobile as cost-per-impression ad rates hit single-digit pricing in some cases. The economy isn’t the only factor at work here: Also in play is …

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  • Sprint Nextel wades into targeted-ad waters: Operator cautiously approaches idea of targeted mobile advertising

    by RCR Wireless News July 11, 2008
    by RCR Wireless News July 11, 2008

    U.S. CARRIERS ARE EVER SO SLOWLY BEGINNING TO SHARE consumer demographics and other coveted information in an effort to deliver highly targeted wireless ads. And Sprint Nextel Corp. – very …

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  • VC exuberance in social networking space

    by RCR Wireless News July 10, 2008
    by RCR Wireless News July 10, 2008

    When it comes to investment money, perhaps no space in mobile is as hot as social networking. And it looks like the spigot isn’t going to shut off anytime soon. …

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  • Cox papers go mobile

    by RCR Wireless News June 16, 2008
    by RCR Wireless News June 16, 2008

    Cox Newspapers has tapped Quattro Wireless to power 19 new wireless Web sites.The subsidiary of Atlanta’s Cox Enterprises Inc. launched mobile destinations for newspapers such as the Austin (Texas) Statesman, …

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  • Etc.

    by RCR Wireless News April 4, 2008
    by RCR Wireless News April 4, 2008

    Who says wireless shows are boring?Playboy Entertainment Group Inc. kicked off a new mobile initiative at the CTIA Wireless 2008 event in Las Vegas last week complete with the crowning …

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  • Wireless remains target for VC: Diverse group of companies capitalizing on sector growth

    by jscarbo October 23, 2007
    by jscarbo October 23, 2007

    As capital flows into the wireless space, the companies who are lucky enough to reap the benefits span a wide range of wireless ventures, from infrastructure to content. Among recent …

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  • Mobile ads hitting target: Mobile advertising effective at attracting prime demographics

    by jscarbo October 12, 2007
    by jscarbo October 12, 2007

    Mobile advertising recently got a boost from two announcements: the launch of advertising-subsidized mobile access to MySpace.com, and the advent of a U.K. mobile virtual network operator offering free wireless …

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  • Venture capital financing wrap-up: Brightstar, Groove, Kajeet and more

    by jscarbo September 12, 2007
    by jscarbo September 12, 2007

    The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.–BiTMICRO: Woodside Investments L.P. led …

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  • Quattro, Groove wrangle up VC funds

    by jscarbo September 5, 2007
    by jscarbo September 5, 2007

    Mobile advertising startup Quattro Wireless pocketed $12.3 million in a second round of financing from Globespan Capital Partners and Highland Capital Partners.The Waltham, Mass.-based company said it will use the …

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  • Mobile ad firms aim to improve end-user experience

    by jscarbo May 5, 2007
    by jscarbo May 5, 2007

    There’s no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of …

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  • Quattro: Another mobile ad firm dives into crowded waters

    by jscarbo May 3, 2007
    by jscarbo May 3, 2007

    Two former executives from m-Qube are joining the crowded mobile advertising field with startup Quattro Wireless.The new company, which was founded late last year but came out of stealth mode …

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  • New content company targets U.S., Asian markets

    by RCR Wireless News June 20, 2005
    by RCR Wireless News June 20, 2005

    SANTA MONICA, Calif.-Intel Capital and Japanese TV production company Yoshimoto Kogyo are among those backing Bellrock Media Inc., a new company that will develop, produce and deliver content over mobile …

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  • New content company targets U.S., Asian markets

    by RCR Wireless News June 16, 2005
    by RCR Wireless News June 16, 2005

    SANTA MONICA, Calif.-Intel Capital and Japanese TV production company Yoshimoto Kogyo are among those backing Bellrock Media Inc., a new company that will develop, produce and deliver content over mobile …

    Read more
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