ValueClick Inc. said it acquired mobile advertising network company Greystripe Inc. for about $70 million in cash. The purchase is the latest in a string of large companies buying independent …
Quattro
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Editor’s Note: The mobile space witnessed a lot of news over the past 12 months that have and will alter the mobile landscape for years to come. With the end …
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For a current market leader, Research In Motion Ltd. (RIMM) finds itself behind its competitors in the smart phone space far too often.It only recently caught up with practically every …
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Analyst Angle: Google and Apple in mobile advertising: Can they realize the potential?
by jscarboby jscarboEditor’s Note: This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special …
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It may be Monday morning, but the Federal Trade Commission (FTC) is up bright and early with both Google and Apple in its sights for various antitrust related issues. The …
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Editor’s Note:This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition …
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Editor’s Note:This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition …
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Editor’s Note: This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special …
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Just days ahead of planned products announcements that are expected to broaden the breadth of its lineup, Apple Inc. announced strong financial results including record iPhone sales and profits.During its …
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Opera picks up mobile ad player AdMarvel: Race for mobile advertising position continues
by Dan Meyerby Dan MeyerThe mobile advertising war brewing between Apple Inc. and Google Inc. took on a smaller rival today as Opera Software said it had acquired AdMarvel Inc. for an undisclosed amount. …
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U.S. wireless carriers need to become more like media companies or cede control of the mobile marketing space to powerful companies like Google Corp. and Apple Inc., according to a …
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The increasing rivalry between Google and Apple spilled over into mobile advertising space this morning with Apple’s announcement it is buying Quattro Wireless for a reported $275 million, according to …
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It’s getting cheaper to advertise in mobile as cost-per-impression ad rates hit single-digit pricing in some cases. The economy isn’t the only factor at work here: Also in play is …
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U.S. CARRIERS ARE EVER SO SLOWLY BEGINNING TO SHARE consumer demographics and other coveted information in an effort to deliver highly targeted wireless ads. And Sprint Nextel Corp. – very …
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When it comes to investment money, perhaps no space in mobile is as hot as social networking. And it looks like the spigot isn’t going to shut off anytime soon. …
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Cox Newspapers has tapped Quattro Wireless to power 19 new wireless Web sites.The subsidiary of Atlanta’s Cox Enterprises Inc. launched mobile destinations for newspapers such as the Austin (Texas) Statesman, …
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Who says wireless shows are boring?Playboy Entertainment Group Inc. kicked off a new mobile initiative at the CTIA Wireless 2008 event in Las Vegas last week complete with the crowning …
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Wireless remains target for VC: Diverse group of companies capitalizing on sector growth
by jscarboby jscarboAs capital flows into the wireless space, the companies who are lucky enough to reap the benefits span a wide range of wireless ventures, from infrastructure to content. Among recent …
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Mobile ads hitting target: Mobile advertising effective at attracting prime demographics
by jscarboby jscarboMobile advertising recently got a boost from two announcements: the launch of advertising-subsidized mobile access to MySpace.com, and the advent of a U.K. mobile virtual network operator offering free wireless …
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The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.–BiTMICRO: Woodside Investments L.P. led …
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Mobile advertising startup Quattro Wireless pocketed $12.3 million in a second round of financing from Globespan Capital Partners and Highland Capital Partners.The Waltham, Mass.-based company said it will use the …
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There’s no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of …
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Two former executives from m-Qube are joining the crowded mobile advertising field with startup Quattro Wireless.The new company, which was founded late last year but came out of stealth mode …
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SANTA MONICA, Calif.-Intel Capital and Japanese TV production company Yoshimoto Kogyo are among those backing Bellrock Media Inc., a new company that will develop, produce and deliver content over mobile …
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SANTA MONICA, Calif.-Intel Capital and Japanese TV production company Yoshimoto Kogyo are among those backing Bellrock Media Inc., a new company that will develop, produce and deliver content over mobile …