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In search of the mobile shopper

Pssst ... if you're looking for that elusive quarry-mobile handset consumers-you'll find them in abundance online. They're not only researching purchases in cyberspace, but increasingly making them over the Internet as well. Carriers take note: your brick-and-mortar stores may serve that now-rare bird, the...

Verizon Wireless first to illuminate Flash Lite

Flash Lite is finally here. Verizon Wireless last week became the first U.S. carrier to offer Adobe Systems Inc.'s wireless platform, introducing a stripped-down version of its popular Flash Player for computers. The technology, which will initially be supported by four high-end handset models,...

Forecast for Q4 season: warm but cooling: Attention to music could spur sales

The fourth quarter-a seasonally hot quarter for handset sales-is well underway. Time for the crystal ball and a word from a couple of gazers. The outlook remains positive for fourth-quarter shipment volumes, based largely on historical trends and the remarkable volumes of handsets shipped...

Razr sales: Price declines fueled mega-seller

Over the Razr's unprecedented two-year run, the retail price of the device has plummeted from $500 to $50, drawing new volumes of consumers at each price point along the way. In the process, this game-changing handset has sold more than 50 million units, spawned...

Window of opportunity closes for Moto Q: Moto smart phone’s slow start opens door for rivals

By Julie Jargon CHICAGO—Motorola Inc. cell phone chief Ron Garriques promised investors in May that the company's new Q smart phone would follow the same trajectory as its smash hit Razr cell phone, selling 750,000 units in the first 90 days and 5 million...

Keller to lead Motorola marketing efforts

SAN FRANCISCO-Motorola Inc. named veteran package goods marketer Kenneth "Casey" Keller as chief marketing officer, succeeding the late Geoffrey Frost. Keller, a P&G veteran, joined the H.J. Heinz Co. in 1998 and rose in late 2002 to chief growth officer. In that role, he...

Amp’d stocks up on Razrs

LOS ANGELES-Just in time for holiday sales, Amp'd Mobile Inc. has added a Motorola Inc. Razr to its handset lineup and designed a $100 promotional package that includes a headset, universal adapters and a memory card when customers sign a two-year postpaid contract. Amp'd...

Motorola names Casey Keller as new marketing chief

By Alice Z. Cuneo and Jack NeffSAN FRANCISCO—Motorola Inc. today named veteran package goods marketer Kenneth "Casey" Keller as chief marketing officer, succeeding the late Geoffrey Frost.Keller, a P&G veteran, joined the H.J. Heinz Co. in 1998 and rose in late 2002 to chief...

Amp’d to sell Razr

LOS ANGELES—Just in time for holiday sales, Amp’d Mobile has added a Motorola Inc. Razr to its handset lineup and designed a $100 promotional package that includes a headset, universal adapters and a memory card when customers sign a two-year postpaid contract. Amp’d customers...

Sprint Nextel: Dark before the dawn?

Sprint Nextel Corp. is doing a fair job of imitating a punching bag, getting pummeled left and right by sliding stock prices, gloomy predictions and integration issues. But while things look rocky for the carrier in the short term and analysts aren't holding out...

Moto reopening on Chicago’s Michigan Ave. to sell red Razr

By Lorene Yue CHICAGO—Hello Moto Michigan Avenue, again.Motorola Inc. is reopening its so-called "pop-up" location at 666 N. Michigan Ave. at 10 a.m. Friday to tout its newest product, a red Razr V3m, after shuttering the store following a nearly eight-week summer promotion with...

Hedgehogging

Sprint Nextel announced that it will sell the Motorola Slvr, Krzr and Razr sometime in "early November." We're trying to figure out exactly why Sprint Nextel issued this press release. Why didn't Sprint Nextel just wait until the phones were actually available before they...

T-Mobile USA playing favorites in battle with competition

The wireless industry already has MyCircle, Inner Circle, Mobile-to-Anyone, and Sprint-to-Home. Add to that list "myFaves," the new offer from T-Mobile USA Inc. that allows customers to make unlimited calls to a handful of wireless or wireline numbers. The move by T-Mobile USA is...

Carriers lining up to boast Krzr launches: Moto’s Razr follow-on hits CDMA first

Who's got the hottest handset on the market? I do! I do! On the heels of the Motorola Inc. Razr's phenomenal success, carriers may play it cool, but there's a sense in the industry that hot handsets drive subscriber numbers and, therefore, you'd better...

Worst of the Week: And Now, Some Extras

Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR to rant and rave about whatever rubs us the wrong way....

Motorola’s star handsets to hit Sprint Nextel

OVERLAND PARK, Kan.—Sprint Nextel Corp. announced it will soon begin selling three of Motorola Inc.’s popular slim phones, a move those in the industry had long expected. The announcement boosts Motorola’s position in the United States and gives Sprint Nextel a potential shot in...

New MVNO to focus on Chinese-Americans

NEW YORK-A new mobile virtual network operator targeting Chinese-Americans officially launched, offering cheap international calls to Asia and a Razr phone with menus in Chinese. Red Pocket Mobile soft-launched about two weeks ago, according to Max Smetannikov, vice president of business development for Global...

Nokia makes New York splash with multimedia devices

Nokia Corp. announced five new GSM phones-the company insists the devices are "multimedia computers"-for the United States, but did not announce any accompanying carrier deals. Three of the devices-the N70, N73 and N91-are optimized for music. The devices include enhanced memory with 1 GB,...

Verizon going K-razy with Krzr

BASKING RIDGE, N.J.-Verizon Wireless flexed its handset muscle with the launch of Motorola Inc.'s Krzr K1m phone, a music and video-playing handset similar to Motorola's Razr. Motorola gave the wireless industry its first peek at the Krzr in July, but Verizon Wireless is the...

Verizon Wireless going K-razy with Krzr

BASKING RIDGE, N.J.—Verizon Wireless flexed its handset muscle with the launch of Motorola Inc.’s Krzr K1m phone, a music- and video-playing handset similar to Motorola’s Razr. Motorola gave the wireless industry its first peek at the Krzr in July, but Verizon Wireless is the...

New MVNO to focus on Chinese-Americans

NEW YORK—A new mobile virtual network operator targeting Chinese-Americans officially launched today, offering cheap international calls to Asia and a Razr phone with menus in Chinese. Red Pocket Mobile soft-launched about two weeks ago, according to Max Smetannikov, vice president of business development for...

Nokia makes New York splash over multimedia devices for U.S.

NEW YORK—Nokia Corp. announced five new GSM phones—the company insists the devices are "multimedia computers"—for the United States, but did not announce any accompanying carrier deals. Three of the devices—the N70, N73 and N91—are optimized for music. The devices include enhanced memory with 1...

Analyst Angle: Who is better positioned to capitalize on the media device opportunity?

By Chris Ambrosio, director, Wireless Device Strategies Service, Strategy AnalyticsEditor's Note: This is the third column in a new weekly feature at RCRNews.com, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless...

Celebrity playlist: Once-sober Moto goes ga-ga for superstar endorsements and splashy promos

By Julie Johnsson CHICAGO—Moments after tennis superstar Maria Sharapova won her first U.S. Open title this month, Motorola Inc. scored a major victory of its own.With primetime TV cameras rolling, Ms. Sharapova plucked a gold Dolce & Gabbana Razr cell phone from her racquet...