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SPRINT LAUNCHES IN PHILADELPHIA

PHILADELPHIA-Sprint Spectrum L.P. launched service in Philadelphia on April 3, now the 20th market in which the carrier offers service.The Philadelphia major trading area license actually is held by PhillieCo L.P., a consortium of three Sprint Spectrum L.P. owners-Sprint Corp., Tele-Communications Inc. and Cox...

WIRELESS COMPANIES JOIN MTV TO PROMOTE PAGING TO TEENAGERS

Nationwide Network Services has teamed with MTV Network and Motorola Inc. to create a nationwide paging initiative aimed at teenagers and young adults.The promotion follows the likes of a program created nearly a year ago by MobileComm, Motorola and Pepsi Co. called the Mountain...

BANM PREMIERES CDMA IN NEW YORK

ORANGEBURG, N.Y.-Bell Atlantic Nynex Mobile launched its DigitalChoice service in New York and New Jersey. The company said the 13-kilobit per second, Code Division Multiple Access cellular system is the first of its kind in the area.The service is available in the five boroughs...

GTE PREPARES PCS FOR ITS PREMIERE

ATLANTA-GTE Wireless said it is preparing to launch personal communications services in Seattle and Spokane, Wash., later this year.The company said it has not yet begun advertising but has established retail outlets. GTE introduced PCS service in February in Cincinnati.

SPRINT LAUNCHES CDMA IN DENVER

DENVER-Sprint PCS service was launched in Denver today, offering half-price monthly service charges for a year.The calling plan means a customer can sign up for the personal communications service for as low as $11.50 a month. Sprint-branded 1900 MHz phones are expected to sell...

AERIAL LAUNCHES IN OHIO

Aerial Communications Inc. launched its first U.S. personal communications services network in Columbus, Ohio.The company's Global System for Mobile communications service is available through company-owned retail stores as well as several national retailers, including Best Buy, Office Max, Radio Shack, Circuit City and Office...

PREFERRED INTROS CALLER-PAYS PAGING

ATLANTA-Preferred Networks Inc. introduced its Priceless Page caller-pays paging service in Chicago. The program allows Preferred's customers to offer a paging service with no monthly fee.The program is being introduced with a marketing and advertising campaign including retail product packaging, point-of-purchase aids and joint...

AT DEADLINE

Cellular One offers DPCS in Bay areaCellular One said it will begin offering digital cellular service branded Digital PCS in the San Francisco Bay area today. In conjunction with the launch, Cellular One is premiering a simplified rate plan and an off-the-shelf retail package.Features...

PEOPLE

John Walier will manage customer sales accounts in Glenayre Western Multiplex's northeast region. He will focus on customers of the company's wireless interconnect products, primarily the Lynx family of spread spectrum microwave radios. Prior to joining Glenayre, Walier spent nine years with Microwave Data...

EINSTEIN ROLLS OUT IN APPLETON, WIS.

LITTLE CHUTE, Wis.-Airadigm Communications Inc. launched its Einstein personal communications services network in Appleton, Wis., and will open its first retail store for Appleton in May. The company said it is the first C-block license winner to launch service.Airadigm said it plans to add...

RCR FOCUS ON: MASS MERCHANDISING: CARRIERS MUST REFINE CUSTOMER SERVICE AS RETAIL PRESENCE GROWS

One clear strategy in marketing wireless phones to consumers is keep it simple. The phone is not just a business tool but an easy, fun device that keeps you in touch and could save your life.But how simple is it?Industry is challenged when it...

UNIDEN PREMIERES CORDLESS PHONE

FORT WORTH, Texas-Uniden America Corp. introduced a cordless phone operating at 900 MHz, which the company said allows business users to have a portable handset with features of a desk phone.The EXP9600 emulates most major Private Branch Exchange networks and Key Systems with features...

WIRELESS RESELLERS WILL BE BIG WINNERS IN FUTURE, ANALYST PREDICTS

NEW YORK-As unlikely as it may seem at first glance today, an affinity marketing company and an airline reservation system offer a glimpse into the future landscape of the wireless telecommunications industry.Working Assets, a cause-related marketer, is a successful example and role model for...

RECHARGEABLE BATTERY RECYCLING CORP. ANNOUNCES NOKIA SIGNING

NEW YORK-Nokia Corp. became a licensee of the Rechargeable Battery Recycling Corp. March 13, joining 200 other companies that pay the nonprofit organization to recycle nickel cadmium batteries, a mainstay of wireless communications devices. Products sold by participating electronics manufacturers carry the RBRC "Charge...

RAM MOBILE DATA PREPARES FOR NATIONWIDE ROLLOUT

NEW YORK-RAM Mobile Data USA L.P. is gearing up for a national rollout, starting in the New York City metropolitan area, of an interactive, two-way messaging service designed to compete head-on with SkyTel Corp.-brand paging.At a news conference March 11, RAM Mobile Data officials...

AT DEADLINE: WESTERN WIRELESS LAUNCHES IN N.M.

Western Wireless Corp. launched its personal communications services network in El Paso, Texas, and Las Cruces, N.M. The system is branded VoiceStream.The new PCS markets are part of the Albuquerque, N.M., major trading area, the company said. It launched its Global System for Mobile...

RCR TOP 20 WIRELESS RESELLERS

Editor's Note: The companies listed below represent the 20 largest resellers of cellular service in the United States. Rankings are based on the total number of cellular resale subscribers reported by each company. Personal communications services was not included because resellers have either recently entered...

PANASONIC POOLS CORDLESS, CELLULAR STRENGTH TO CREATE TELENIUM

When a large company like the Matsushita Electric Corp. pools its creative resources, it can produce revolutionary products like the new Telenium product.Telenium is the joint effort of the Panasonic Consumer Electronics cordless phone division and the Panasonic Telecommunication Systems Co. cellular phone division....

CITY ZONING CHANGES AID GTE WIRELESS BUILDOUT

GTE Wireless Inc. said it turned on service ahead of time in Cincinnati last week due, in part, to the existence of clear city zoning regulations."I correctly advised not to expect the FCC to completely exempt siting of telecommunications from land use regulations,"...

LINK READY TO LAUNCH SYDNEY NETWORK

Link Telecommunications of Australia is gearing up to launch a two-way messaging network in Sydney, using technology supplied by Nexus Telecommunications Ltd. of Israel.The system trials began in the third quarter of last year and are expected to culminate by the end of this...

PRODUCTS

ACT Communications Inc. developed two personal communications services and cellular protection products. The ACT 452-120-400L is a two-line, single phase surge arrestor that provides all-mode protection. The company said it is ideal for cabinet and PCS applications. It is rated to withstand up to...

NATION BRIEFS

Qualcomm Personal Electronics reported it has shipped more than 1 million Code Division Multiple Access portable phones. Qualcomm Personal Electronics, a joint venture of Qualcomm Inc. and Sony Electronics Inc., manufactures the Qualcomm QCP-800 cellular and QCP-1900 PCS phones, and the Sony CM-D500 cellular...

NATIONAL WIRELESS SAFETY GROUP INTRODUCES CAR PHONE PROGRAM

ELGIN, Ill.-The National Cellular Safetalk Center, a nonprofit wireless industry advocate, has introduced a car phone safety public education program.The new program is based on Safetalk's successful high school driver education program sponsored by 11 carriers in 16 states and one Canadian province, Nova...

ROBOTIC MODULE IS AVAILABLE NOW

TUSTIN, Calif.-Activator Systems Inc. said its robotics-controlled automated phone programming module now is available.The A-Key uses ASI's patented programming process, using only encrypted data.Accuracy is ensured and secure. The system is optimized for a retail point of sale where security is important, the company...