Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Perhaps no scenario has been more closely tied to mobile marketing than the story about customers walking by a Starbucks only to be pinged on their cellphones with an SMS coupon for 20% off a Raspberry Mocha Frappuccino. Over the years, this scenario has...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
The second quarter is over in a week and will end with a bang or a whimper, depending on how "opening weekend" goes for Apple Inc.'s iPhone. Hard numbers from the vendors themselves are due in mid-July and the leading market analysis firms...
More than meets the eyeGlu Mobile Inc. launched a mobile game and content associated with the upcoming Transformers movie due out July 4. The launch is the first release from a licensing agreement between Glu and Hasbro Inc. The Transformers mobile game casts players...
USA Today is partnering with mobile search provider 4INFO Inc. on an ad-supported, text-message news alert service for mobile users.Consumers can register to receive free SMS alerts about news, sports scores, stock quotes and other topics by sending a message to the short code...
Stalwarts in media are increasingly bullish on driving their audience's eyes and ears to just about every channel imaginable. But just as these powerhouses are finally finding their online groove, they're efforts are being re-doubled on the next frontier in media-mobile phones. Fox Interactive...
U.S. mobile users rang up $215 million in off-deck premium SMS downloads in the first quarter, according to new figures from Telephia.The San Francisco-based market research firm found that premium SMS activity accounted for more than $273 million in revenues, or about 32% of...
Verizon Wireless is one of two premiere sponsors behind a new TV show that overtly places brand names and products in budding filmmakers' creative talent. The filmmaking competition, "On the Lot," will prominently feature its partners, Verizon and Ford, in the TV show, as...
When Jordin Sparks was crowned the winner of the sixth season of "American Idol" last week, Edward "Bod" Boddington, chairman and founder of Telescope, was one of the first and last people to know the result before it was announced on air to the...
Funambol plans to push ahead with its open source mobile e-mail strategy this week with an upgraded version of its white-label offering for carriers.The Redwood City, Calif.-based startup is set to unveil Funambol v6, a Java-based application that pushes e-mail to wireless devices from...
In Hollywood, sequels sometimes do well at the box office. But the record is mixed, leading one to conclude that sequels are typically perceived as safer bets than utterly new, original material-whether or not that's true.This observation can be applied to the realm of...
OULU, Finland-This small city in the cold north, with its combination of cobblestone streets and sleek technology buildings, is integrating wireless service into everyday life as it seeks to compete globally in attracting and supporting high-tech companies. Oulu, home to a Nokia Corp....
There's no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of the road itself.Quattro Wireless is the latest player in the wireless advertising game, coming...
Microsoft Corp. expanded its mobile advertising business with the acquisition of ScreenTonic SA, a Paris-based outfit with carrier partners in Belgium, France and the United Kingdom.Terms of the deal were not disclosed.ScreenTonic powers a variety of mobile advertising formats including banners, fully branded WAP...
Mobile messaging company SinglePoint is teaming with Mobile Interactive Group to expand its interactive television campaigns in the United States.The Seattle-area company said it will use MIG's high-speed SMS voting platform as well as an interactive TV application designed to deliver targeted messages to...
Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete's Miro Kazakoff, Current Analysis' Avi...
Artificial Life Inc., a Hong Kong-based company that focuses on mobile technology, content, games and applications, said it bought the SMS Galaxy system from Script Avenue AG.The SMS Galaxy system is a mobile interface that complements live TV shows and allows users to interact...
Verizon Wireless has stepped into the unlimited messaging arena by including bottomless messaging in a new tier of individual and family plans. The individual plans are $20 more expensive per month than Verizon's regular plans, and the carrier tacks on an additional $30 per...
It's 9 p.m. last Wednesday, and Evan Williams has just received an e-mail from a reporter. So, naturally, the co-founder of Obvious Corp. lets his friends know."Answering yet another journalist's urgent queries about Twitter," Williams posted on the site for the trendy new service....
EMI Group has become the first major music label to offer digital music tracks without anti-piracy software. The move has some claiming digital rights management (DRM) software is slipping precariously close to its demise, while others are holding out to see what kind of...
Trip Hawkins is at it again.The CEO of Digital Chocolate is proselytizing, pushing what he calls "Mobile Games 2.0"-an effort to create next-generation titles that incorporate familiar themes like community, user-generated content and viral marketing. And in the process, he's pointing out some of...
ORLANDO, Fla.-Mobile television is still in its infancy-mostly gaining traction among early adopters and primarily young men-but the subscriber base has more than doubled from 3 million to about 7 million users in the past year, Kanishka Agarwal, vice president of mobile media at...
