Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.From an outsider's point of view, it's easy to say mobile applications should be a slam dunk...
Industry insiders say Barack Obama's inauguration today is likely to spark record-high SMS usage among U.S. mobile consumers. But the event may also serve as a kind of coming-out party for SMS as an interactive communications channel in the United States.VeriSign Inc. saw a...
Few people in mobile marketing can leverage both the online and wireless experience Paul Palmieri commands. The CEO of Millennial Media was an executive at Advertising.com before becoming a driving force at Verizon Wireless during mobile data's infancy, heading up the carrier's value-added services...
Plenty of application developers and content owners are spinning their wheels as they try to convince users to shell out for mobile goodies. But a small - and very optimistic - segment is hoping to get consumers to save money with their phones.Mobile coupons...
There's a chill in the air, the malls are packed and my daughters are taking Christmas ornaments off the tree and breaking them like there's money inside. So in the spirit of the season - and in light of the predictable, holiday-related news vacuum...
Cellular association CTIA released a document aimed at helping messaging companies develop interoperable EM (enhanced messaging) offerings.The 67-page document addresses presence-enabled services and includes instructions on creating groups, allowing mobile marketers to more efficiently deploy cross-carrier text campaigns. The "Final Set of Uses Cases...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile indU.S.try to give their insights into the marketplace.While it was good to see some retailers reporting stronger than expected sales for Black Friday and...
SAN DEIGO - Adding mobility to marketing campaigns is becoming a no-brainer. Case studies from brands that use a mobile component as part of their overall marketing campaigns show that mobility enhances the overall campaign and brings value to the other media channels. In...
Editor's Note: Welcome to our weekly feature, Yay or Nay. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and what doesn't. If you wish to submit your application or...
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.Data usage is an important component for future revenue growth as it becomes an ever...
Motorola Inc., struggling to return to sustainable profitability, will bring the Aura handset to market this quarter, the company said. With "state-of-the-art handcraftsmanship," the device will set you back two (really) big ones - that's $2,000.The launch's timing aside - for many, the price...
I got another text message from Barack Obama's campaign this week. The latest missive mentioned that Joe Biden was coming to town. "Doors: 10:30 a.m.," it read succinctly. "Free & open to public."Short. Simple. Informative.I've received maybe 20 such texts since I signed up...
FOR NOW, AT LEAST, Verizon Wireless has stepped away from plans to tack on a drastic 3-cent fee to each vendor-generated message on its network. But there's little doubt that some significant changes are in store for nearly every player on the business-to-consumer text...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCRWireless.com to rant and rave about whatever rubs us the wrong way....
With the launch of Apple Inc.'s 3G-capable iPhone earlier this summer, along with a slew of other Web-ready smartphones topping consumers' wish lists, the mobile search market stands as one of the most rapidly expanding avenues of digital marketing.There is no shortage of outfits...
PUBLIC-INTEREST GROUPS ACCUSED WIRELESS CARRIERS of conjuring up misleading excuses to avoid federal regulation of short-code text messaging, pointing to content restrictions in industry documents that they say underscore the need for anti-discriminatory safeguards."Wireless carriers admit that they engage in content-based discrimination," Public Knowledge,...
The off-deck content world reacted with shock to Verizon Wireless' plan to impose a drastic new fee for vendor-generated text messages. However, it's unclear whether the carrier will actually follow through with the charge."It came completely out of left field," said 4INFO CEO Zaw...
In a move that sets a new and potentially major precedent in the text messaging services market, content and messaging companies are going to have to cough up some dough if they want to deliver their goodies to Verizon Wireless customers.The nation's No. 2...
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.Maybe you should buy your mother one, too. My mother (age 66) already packs a...
The second half of 2008 already ranks highly for offering the most advanced handsets and most reasonable prices in the history of wireless. And myriad device launches are yet to come in October and November.In a word, the season is about getting smart, as...
If this keeps up, "Can you hear me now?" may just become, "Have you gotten this text yet?" And network operators are scrambling to make sure the answer is yes.The average U.S. mobile user now sends and receives more test messages than they do...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. By far and away, the most popular question I was asked at CTIA earlier this month...
In "Eagle Eye," the Dreamworks/Paramount Pictures thriller set for release this weekend, the lead characters are driven to extreme acts by a mysterious woman who contacts them via their mobile phones. So what better way to promote the movie than through a mobile-marketing campaign?...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.I have a good vantage point of the mobile social networking opportunity: The largest social networking providers,...
