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Road to mobile marketing under construction

NEW YORK-There was, of course, no shortage of hype at last week's Mobile Marketing Forum in New York. But that enthusiasm was tempered by a surprising amount of restraint.EJL Wireless Research predicts mobile advertising will generate $9.5 billion worldwide by 2011, with the U.S....

Research: Mobile ad spending could hit $14.4B by 2011

Spending on mobile advertising could reach $14.4 billion by 2011, accounting for one-fifth of global spending on Internet advertising, according to a report from Strategy Analytics Inc."The outlook for mobile advertising spend has significantly advanced in the past 12 months," said Phil Taylor, director...

Difficult access to games could cost carriers $110M

U.S. carriers are missing out on millions of dollars by making it difficult for users to discover and download mobile games, according to new figures from Strategy Analytics.The market research firm found that while mobile gaming is expected to ring up $520 million in...

Nokia: confident about the future: Will battle, carrier-by-carrier, to stem U.S. decline

There's nothing like seeing your closest competitor in a marathon stumble, their footsteps fading as you alone lead with the wind at your back. That, in essence, is Nokia Corp.'s position in the handset business. Of course, if a competitor can stumble, so can...

Top handset players jockeying, suddenly: Nokia, Samsung grab Moto’s lost share

Everyone loves a horse race, and in the first quarter global competition in the handset industry has tightened, infusing the high-stakes race with a sense that the future is in play. While first-quarter earnings reports and market analysis found no change in overall tier-one...

Handset analysts proffer numbers

The global handset market grew 12 percent in the first quarter over the year-ago quarter to 252 million units, the first time in two years that growth in this segment fell below 20 percent, according to Strategy Analytics. The bright spots for the quarter...

LG Electronics: slowly turning the corner

LG Electronics Co.'s handset volume growth is slow, but the company posted improved sales figures and operating margins in the first quarter. Handset revenue at the Korean industrial giant was reported to be $2.5 billion, up nearly 25 percent from the year-ago quarter, and...

Worst of the Week: The Zander CTIA keynote papers

Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...

Handset vendors at risk : Squeeze from top may take victims

"Consolidation" is a well-worn phrase in business circles because it politely masks the fact that someone probably is going to get it in the neck.Typically, that means workers get hurt, though the game of executive heave-ho remains popular, particularly after a difficult quarter or...

Analyst Angle: Get the message?

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from M:Metrics' Seamus McAteer, Ovum's Roger Entner...

Nokia posts solid earnings, despite Euro and U.S. woes

Nokia Corp. is making lots of money churning out mobile phones, but the pattern of its success is shifting. Its position as the world's leading handset maker was easily confirmed as it claimed solid revenue, profits and handset shipments in the fourth quarter of...

Got Ningbo Bird?

A lot of ink is expended on the competitive machinations of the top five global handset vendors-for good reason. This year, together, they will account for perhaps 80 percent of the nearly 1 billion handset shipments around the world. Big research-and-development budgets that support...

Motorola sued over Bluetooth headset: California man alleges company failed to warn of potential dangers

A California man is suing Motorola Inc., alleging the cellular phone maker knew its wireless Bluetooth headsets could cause "serious hearing loss" and failed to warn customer of the potential dangers. The suit, which seeks class-action status, was filed earlier this month in U.S....

FOTA: from fixing-on-the-fly to generating revenue

The development of firmware-over-the-air, or FOTA, lies at the intersection of several related trends in mobile devices and their management. The sector is growing and, already, several players claim market leadership. As handsets are packed with features, they are packed with software-bugs and updates...

Forecast for Q4 season: warm but cooling: Attention to music could spur sales

The fourth quarter-a seasonally hot quarter for handset sales-is well underway. Time for the crystal ball and a word from a couple of gazers. The outlook remains positive for fourth-quarter shipment volumes, based largely on historical trends and the remarkable volumes of handsets shipped...

Research: Mobile IM set to explode in the enterprise

BOSTON-Mobile instant messaging could grow to a $2 billion market in Western Europe and North America by 2010, according to a new report from Strategy Analytics Inc. Both IT-sanctioned and rogue use of mobile IM are set to grow significantly, said the report. Drivers...

Research: Mobile IM to explode in the enterprise

BOSTON—Mobile instant messaging could grow to a $2 billion market in Western Europe and North America by 2010, according to a new report from Strategy Analytics Inc. Both IT-sanctioned and rogue use of mobile IM are set to grow significantly, said the report. Drivers...

Report: Ultra-low-cost handset sales could total 48M by end of 2007

BOSTON-Rapid product development among semiconductor players could pave the way for nearly 50 million ultra low cost handset shipments by the end of next year, according to a new report from research firm Strategy Analytics Inc. "In addition to Texas Instruments and Infineon, other...

ROK shows off free, WAP-based mobile video with FreeBe TV

BEVERLY HILLS, Calif.-ROK Entertainment Group U.S. expanded its mobile video offerings with 13 free channels of news, music and sports. The subsidiary of the U.K.-based wireless video company unveiled FreeBe TV, a WAP-based service for roughly two dozen 2.5G and 3G phone models. Channels...

Thin phones becoming ubiquitous

BOSTON-Thin is in, except in the case of mobile phones. A new report from research firm Strategy Analytics says phones have to be more than just slim to catch consumers' eyes these days. Ultra-thin phones were a unique item not all that long ago,...

ROK shows off free, WAP-based mobile video with FreeBe TV

BEVERLY HILLS, Calif.—ROK Entertainment Group U.S. expanded its mobile video offerings with 13 free channels of news, music and sports. The subsidiary of the U.K.-based wireless video company unveiled FreeBe TV, a WAP-based service for roughly two dozen 2.5G and 3G phone models. Channels...

Ultra-low-cost handset sales could total 50M by end of 2007

BOSTON—Rapid product development among semiconductor players could pave the way for nearly 50 million ultra low cost handset shipments by the end of next year, according to a new report from research firm Strategy Analytics. "In addition to Texas Instruments and Infineon, other chipmakers,...

Wireless enterprise market to reach $10B mark by 2010, report finds

BOSTON—Wireless enterprise data services in North America will generate more than $10 billion each year by 2010, according to a study from research firm Strategy Analytics Inc. The company said the market will serve more than 41 million users in North America by the...

Wireless enterprise market to reach $10B mark by 2010, report finds

BOSTON—Wireless enterprise data services in North America will generate more than $10 billion each year by 2010, according to a new study from research firm Strategy Analytics Inc. The company said the market will serve more than 41 million users in North America by...