T-Mobile did indeed turn to the stock market in its latest Un-carrier 11 event, though it also offered up free snacks and in-flight Wi-Fi
T-Mobile US leaned heavily on customer loyalty for its latest “Un-carrier 11” event, rolling out free weekly deals on snacks and...
Published reports indicate the planned T-Mobile Un-carrier event will include a stock giveaway component as part of a broader customer loyalty program
T-Mobile US is reportedly set to throw real equity at customers, with rumors insisting the carrier’s planned “Un-carrier 11” event will include some...
The BBB’s National Advertising Division backed a T-Mobile challenge of Sprint's 50% off promotion, hiding of activation fee
Sprint has been reprimanded by the Better Business Bureau’s National Advertising Division for false claims in its “cut your bill in half” advertisements and for hiding mandatory...
Sprint 5G showcased at kick off of Copa América event this week in California, using millimeter wave spectrum to support 2 Gbps speeds
Sprint used this week’s Copa América Centenario tournament in Santa Clara, California, to tout a demonstration of “5G” technology using the 73...
The telecom giant unveiled its AT&T Thanks program offering free gifts for select customers as it struggles with postpaid phone defections
AT&T is tapping into its cache of service offerings for a customer reward program targeting postpaid wireless customers.
The AT&T Thanks program is set to...
With T-Mobile set for Un-carrier 11, WOTW offers some advice on how the carrier can position the event as a great follow up to Binge On
Hello! And welcome to our Friday column, Worst of the Week. There’s a lot of nutty stuff that goes...
Expect plenty of “This is Spinal Tap” references from the T-Mobile Un-carrier 11 event, though the carrier will have its work cut out in surpassing Binge On
T-Mobile US this morning announced plans to hold its latest “Un-carrier” event, which have become central to the...
An asset management firm predicts further consolidation among the four major U.S. carriers, and sees T-Mobile US as the most likely acquisition target. According to Gabelli & Co., potential acquirers of T-Mobile US could include Comcast, Charter Communications/Liberty Media and Dish Network. Longer term,...
Cricket Wireless services are now set to be offered at 3,400 GameStop locations, which will include ‘dedicated Cricket’ salesperson
AT&T Mobility’s Cricket Wireless prepaid brand is set to expand its presence at retailer GameStop in a move the carrier said will make the outlet its...
On this week’s Carrier Wrap we speak with Signals Research Group to break down the current pace of 5G technology development
With deployment of true “4G” networks still in their infancy, the mobile telecom space has turned its full attention to plans for the next...
The U.S. Supreme Court refused to hear an appeal from Sprint in regards to a tax case brought by N.Y. claiming the carrier failed to pay taxes on consumer bills
Sprint reportedly lost its bid to have an appeal heard in a court case filed...
Tourists visiting the US can access T-Mobile services, including 2 GB of LTE data, for three weeks at $30
T-Mobile US is looking to attract short-term visitors to the U.S., announcing plans to launch its Tourist Plan beginning June 12.
The plan offers 1,000 domestic calling...
FutureMobile expects robust participation in the 600 MHz auction, forecasts up to $100 billion in total bids
The reverse-auction phase of the 600 megahertz auction (Auction 1001) begins on May 31, 2016. The Federal Communications Commission seeks to clear 126 megahertz of spectrum so that it...
WOTW looks at a complaint lodged this week indicating the T-Mobile EIP program is playing loose and free with understandable business models
Hello! And welcome to our Friday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry,...
This week we speak with Wireless 20/20 on the FCC’s 600 MHz auction, which could see record bids from the likes of Verizon, AT&T and T-Mobile
Few would argue about the complexity of the Federal Communications Commission’s ongoing 600 MHz incentive auction proceedings, with the...
T-Mobile 700 MHz coverage set to now include Chicago as it picks up A-Block license from AT&T’s Leap subsidiary, pushes total 700 MHz coverage to 269M pops
T-Mobile US continued the expansion of its 700 megahertz spectrum portfolio, announcing a deal to acquire a 12-megahertz A-Block...
AT&T GoPhone prepaid customers are set to receive an extra 1 GB of LTE data to better position rate plans against offerings from Verizon and T-Mobile
The carrier prepaid battles continue this week as AT&T Mobility bolstered the unthrottled data allotment for select GoPhone rate...
In its immediate attempts to right its financial ship, is Sprint hampering its competitive position going forward against rivals Verizon, AT&T and T-Mobile?
Time for the third – and last – article on the immediate outlook for Sprint. And in the words of Billy Joel,...
T-Mobile commits to small cells as groundwork for 5G
Small cell deployments are proving to be more complex, costly and time consuming in the U.S. than they were in East Asia, but wireless carriers know they need to move forward and are slowly but surely...
T-Mobile customer base is ‘diverse, not ghetto;’ SVP calls out need to ‘industrialize small cells’
DALLAS — T-Mobile US is a very different company than it was back in 2011 on the heels of a failed deal with AT&T, so explained Dave Mayo, SVP of technology...
Google’s Android platform is a powerhouse around the world, which Jim Patterson said could be set for even more growth at the expense of Apple
Back when we wrote the first “Android World” column a few years ago, the thesis was that Google’s commitment to...
Latest Temkin Group survey found prepaid brands MetroPCS, Virgin and TracFone superior to postpaid focused Verizon, T-Mobile, Sprint and AT&T
Assumptions that prepaid customers are often neglected in terms of the overall customer experience was countered by a new survey from Temkin Group, which found...
IPhone and beyond: AT&T expands BOGO to most high-end phones
1. Summertime can be slow for smartphone upgrades, and AT&T Mobility is hoping for a springtime surge before summer sets in. The carrier is expanding its buy-one-get-one-free offer to several new smartphones, including more Samsung...
Sprint 5G efforts supported by Nokia and Ericsson
As carriers and vendors around the world race to trial "5G" technologies ahead of standardization, Sprint CEO Marcelo Claure, during a call this week with investors, detailed the carrier's 5G trial.
Sprint has extensive spectrum holdings in the...
