Smartphones continue to be the driving force behind consumer demand for mobile broadband services, but non-traditional devices connecting to next-generation networks are expected to see significant growth over the next few years, according to a new report from The NPD Group.
The findings, which are...
To recap a couple of themes that we have discussed since the beginning of the year, first quarter earnings are going to highlight a) the disruptor role of T-Mobile US in the wireless marketplace
T-Mobile US’ latest attempts to “shake up” the wireless industry continued into early this week as the carrier unveiled the third initiative as part of its continuing “Un-carrier” marketing strategy. The moves come as the mobile space has seen a flurry of new marketing...
T-Mobile US is set to counter recent rate plan moves by rivals through an update of its JUMP device payment plan, according to published reports. The changes, which are set to take effect Feb. 23, will see the carrier allow for more frequent device...
Verizon Communications released fourth quarter financial results for its majority-owned subsidiary Verizon Wireless that continues to show the operator does not operate under the same rules as its rivals. While its nationwide competitors continue to adjust rate plans and offerings in an attempt to...
The touch-screen is a key element of most smartphones and tablets today, and the speed with which it responds to users’ touch is a critical part of successful interaction with the device. While stats on screen size and resolution are readily available, judging responsiveness...
ZTE is looking to make a bigger name for itself in the U.S. market, announcing a handful of new smartphones at this year’s CES event, with some of those devices already set to launch with domestic operators. The devices hit established and emerging segments,...
On Oct. 22, Apple announced that it has sold 170 million iPads since the launch of the tablet in 2010. The unprecedented use of tablets at a mass-market level in Western countries has many implications
AT&T seems pretty happy with sales of Apple’s recently refreshed iPad lineup, announcing that sales over the past weekend increased 200% compared with the opening weekend launch last year. The carrier claimed the surge was driven by demand for the latest iPad Air model...
T-Mobile US added a second phase to the third phase of its “un-carrier” marketing initiative, announcing the addition of tablet devices to its previously announced device payment model. Along with the ability to pay for a device over a 24-month period, T-Mobile US also...
Well, it’s official. By this time next week, we will all be wearing a smart watch, or at least wanting to rip the smart watch off of the wrist of the next person we see wearing one,
It goes by many names. “The industrial Internet.” “The Internet of things.” “Machine-to-machine,” or M2M for our purposes. And as amusing as the name game may be, the innovative and transformative power
Brand marketers need to ask themselves where mobile fits into their digital strategy and then drive the behavior and actions they want from their mobile audience.
For some, the definition of mobile covers an expansive range of devices: anything that is not a PC is considered a mobile device. For others, mobile relates only to smartphones. But for mobile marketers,
Sprint confirmed its entrance into the device financing space, announcing the launch of its One Up program that allows customers to pay off their mobile device over an installment plan in exchange for a lower monthly bill.
The offering, which was rumored earlier this week,...
A new survey conducted by Current Analysis and commissioned by the Competitive Carriers Association found that rural customers are actively shopping for the latest mobile devices and corresponding higher rate plans that typically accompany such devices.
The survey, which included a Web survey of the...
Google has yet again tapped T-Mobile US to rollout a new device, this time with the launch of an LTE-equipped Nexus 7 tablet. That device is now available through Google’s Play Store for $349.
While sold “unlocked,” Google prominently displays T-Mobile US’ name with the...
Of the 51.7 million tablets that shipped worldwide in the second quarter of 2013, a whopping 67% were running the Android operating system, according to a new report by Strategy Analytics. Apple came in with 28%. Just a year ago the two operating systems were...
Even as rumors surfaced last week that HP is planning to release a $99 tablet, some market observers were already giving the product low marks. Citing unnamed sources, Digitimes reported that Hewlett-Packard is partnering with Wal-Mart to sell the tablet aimed at back-to-school shoppers....
Following up on its pre-release of select second quarter results last month, AT&T continued to show robust growth across its wireless operations thanks to industry-leading additions from tablet devices and increased sales of Android-powered devices.
AT&T reported that it added 632,000 net customers to its...
For a growing number of Americans, owning the latest mobile device is more than just keeping up with the Jones' – smartphones and tablets are critical work tools and their primary way to
AT&T provided a preview of how the current second quarter is progressing, reporting that its wireless operations were on track to post 500,000 postpaid net additions for the quarter. That growth is being driven by higher gross additions and smartphone upgrade rates on track...
