To recap a couple of themes that we have discussed since the beginning of the year, first quarter earnings are going to highlight a) the disruptor role of T-Mobile US in the wireless marketplace
Tablets
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T-Mobile US taps tablets, capped data plans, overage challenges in latest marketing push
by Dan Meyerby Dan MeyerT-Mobile US’ latest attempts to “shake up” the wireless industry continued into early this week as the carrier unveiled the third initiative as part of its continuing “Un-carrier” marketing strategy. The moves come as the mobile space has seen a …
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T-Mobile US is set to counter recent rate plan moves by rivals through an update of its JUMP device payment plan, according to published reports. The changes, which are set to take effect Feb. 23, will see the carrier allow …
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Analysis: Verizon Wireless continues to play on a different field than rivals
by Dan Meyerby Dan MeyerVerizon Communications released fourth quarter financial results for its majority-owned subsidiary Verizon Wireless that continues to show the operator does not operate under the same rules as its rivals. While its nationwide competitors continue to adjust rate plans and offerings …
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The touch-screen is a key element of most smartphones and tablets today, and the speed with which it responds to users’ touch is a critical part of successful interaction with the device. While stats on screen size and resolution are …
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ZTE is looking to make a bigger name for itself in the U.S. market, announcing a handful of new smartphones at this year’s CES event, with some of those devices already set to launch with domestic operators. The devices hit …
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Analyst Angle: Breaking down why tablet users are averse to cellular connectivity
by Dan Meyerby Dan MeyerOn Oct. 22, Apple announced that it has sold 170 million iPads since the launch of the tablet in 2010. The unprecedented use of tablets at a mass-market level in Western countries has many implications
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AT&T seems pretty happy with sales of Apple’s recently refreshed iPad lineup, announcing that sales over the past weekend increased 200% compared with the opening weekend launch last year. The carrier claimed the surge was driven by demand for the …
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Of course … Spark! What else would Sprint name its plan to roll out high-speed wireless broadband services to customers using the deep spectrum pool
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Just one week after I had pretty much written off the tablet space in favor of my new infatuation with smart watches,
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T-Mobile US added a second phase to the third phase of its “un-carrier” marketing initiative, announcing the addition of tablet devices to its previously announced device payment model. Along with the ability to pay for a device over a 24-month …
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Well, it’s official. By this time next week, we will all be wearing a smart watch, or at least wanting to rip the smart watch off of the wrist of the next person we see wearing one,
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Reality Check: M2M technology and the opportunities we cannot afford to squander
by Dan Meyerby Dan MeyerIt goes by many names. “The industrial Internet.” “The Internet of things.” “Machine-to-machine,” or M2M for our purposes. And as amusing as the name game may be, the innovative and transformative power
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Reality Check: A positive mobile experience taps into the psychology of consumers’ actions
by Dan Meyerby Dan MeyerBrand marketers need to ask themselves where mobile fits into their digital strategy and then drive the behavior and actions they want from their mobile audience.
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For some, the definition of mobile covers an expansive range of devices: anything that is not a PC is considered a mobile device. For others, mobile relates only to smartphones. But for mobile marketers,
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Sprint confirmed its entrance into the device financing space, announcing the launch of its One Up program that allows customers to pay off their mobile device over an installment plan in exchange for a lower monthly bill. The offering, which …
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A new survey conducted by Current Analysis and commissioned by the Competitive Carriers Association found that rural customers are actively shopping for the latest mobile devices and corresponding higher rate plans that typically accompany such devices. The survey, which included …
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Google has yet again tapped T-Mobile US to rollout a new device, this time with the launch of an LTE-equipped Nexus 7 tablet. That device is now available through Google’s Play Store for $349. While sold “unlocked,” Google prominently displays …
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Of the 51.7 million tablets that shipped worldwide in the second quarter of 2013, a whopping 67% were running the Android operating system, according to a new report by Strategy Analytics. Apple came in with 28%. Just a year ago the …
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Even as rumors surfaced last week that HP is planning to release a $99 tablet, some market observers were already giving the product low marks. Citing unnamed sources, Digitimes reported that Hewlett-Packard is partnering with Wal-Mart to sell the tablet …
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Following up on its pre-release of select second quarter results last month, AT&T continued to show robust growth across its wireless operations thanks to industry-leading additions from tablet devices and increased sales of Android-powered devices. AT&T reported that it added …
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For a growing number of Americans, owning the latest mobile device is more than just keeping up with the Jones’ – smartphones and tablets are critical work tools and their primary way to
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AT&T provided a preview of how the current second quarter is progressing, reporting that its wireless operations were on track to post 500,000 postpaid net additions for the quarter. That growth is being driven by higher gross additions and smartphone …
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Reader Forum: The rise of the contextual and customizable mobile Web
by Reader Forumby Reader ForumWith the rapid increase in social networking, gaming and commerce traffic coming from mobile devices, there’s suddenly a gaping need for a Web experience designed primarily for access from mobile devices,
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AT&T Mobility reported solid first quarter customer and revenue growth, with the former bolstered by strong adoption of tablet devices. The carrier said it added 291,000 net customer additions for the quarter, which was down 60% from the 726,000 customers …