NEW YORK - Turns out all those "open vs. closed" debates aren't limited just to mobile networks and software platforms. Wireless advertising is joining the fray, too. Kind of.Interoperability - or the lack thereof - caused a stir at last week's Mobile Marketing Forum...
AOL L.L.C. continues to lose ground online as Google Inc's dominance grows, but the venerable Internet company is gaining impressive traction in mobile.Virgin Mobile USA Inc. last week unveiled a deal to use AOL's Platform-A as its exclusive display advertising and sales partner for...
AOL is the latest Internet giant to buy its way onto the online and mobile social networking field.The Time Warner Inc. subsidiary said it will shell out $850 million to acquire Bebo, a U.K.-based outfit that boasts more than 40 million users worldwide. Bebo...
Bango is moving beyond wireless transactions and into the world of mobile marketing.The U.K.-based firm, which specializes in off-deck activity, launched an offering designed to allow mobile advertisers to track the effectiveness of their marketing campaigns. Bango Analytics counts the number of unique visitors...
Editor's Note: Welcome to a special edition of our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's...
It's no secret that advertising dollars are finally coming to mobile. But for now, at least, it's the high-profile publishers that are bringing in the cash.How big mobile advertising will be depends on whom you ask. The Kelsey Group predicts the U.S. market will...
Nokia Corp. continued its quest to be all things wireless, agreeing to acquire Boston-based mobile marketing firm Enpocket. Terms of the deal were not disclosed.Six-year-old Enpocket was one of the first players in the mobile marketing space, and the company has carried out ad...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
The Nielsen Company finally made an aggressive move into mobile, agreeing to acquire market research firm Telephia Inc. for an undisclosed sum.Nielsen initially launched an effort to track mobile data usage in March 2005, but Nielsen Mobile saw very little public activity for more...
Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete's Miro Kazakoff, Current Analysis' Avi...
Third Screen Media Inc. and iLoop Mobile plan to work together to help companies looking to generate advertising revenue from their wireless Web sites. The deal looks to integrate iLoop's technology, which is designed to simplify the processes for developing and managing mobile Internet...
The Internet is rapidly evolving from a desktop experience into a multi-platform phenomenon available on the go and around the world. Carriers, publishers and marketing firms are just hoping advertising doesn't get lost in translation. The wireless Web remains a nightmarish territory, fraught with...
Third Screen Media Inc. and iLoop Mobile plan to work together to help companies looking to generate advertising revenue from their wireless Web sites.The deal looks to integrate iLoop's technology, which is designed to simplify the processes for developing and managing mobile Internet sites,...
Mobile search startup JumpTap Inc. expanded its relationship with mobile virtual network operator Virgin Mobile USA L.L.C. with a local search application.The white-label offering, which launches this week, delivers local business listings as well as driving directions and local maps. JumpTap has powered an...
Third Screen Media Inc. finally found a well-heeled suitor, agreeing to be acquired by Time Warner's AOL Internet division for an undisclosed sum. The question now is, who's next?Third Screen was snapped up for a rumored $80 million and will operate as a subsidiary...
Third Screen Media finally found a well-heeled suitor.The Boston-based mobile advertising startup was acquired by Time Warner Inc.'s AOL Internet division for an undisclosed sum. Third Screen will operate as a subsidiary of AOL's Advertising.com business, which the Internet giant acquired three years ago."AOL...
Third Screen Media bagged yet another media customer, inking a deal with Fox to deliver ads to mobile phones.Fox News will be the first franchise of the News Corp. subsidiary to use Third Screen's MADX platform, which allows publishers to create and sell wireless...
Like real estate, mobile advertising is all about location. And carriers are scrambling to cash in on the most desirable territory in wireless data: the deck.Network operators are hastily choosing mobile marketing partners and developing strategies for placing banner ads, clickable links and other...
Bango is the latest outfit to jump on the mobile advertising bandwagon, unveiling a service designed to track the effectiveness of wireless marketing campaigns.The developer of direct-to-consumer infrastructure launched Bango Vision, an extension of its storefront technology that tracks users' demographic information, browsing habits...
Third Screen Media will partner with market research firm Telephia to help wireless advertisers target their marketing messages.The mobile marketing company said it will integrate Telephia's mobile Internet research into its Web-based ad management and delivery platform. The companies hope to allow advertisers to...
Mobile video is still very much in its infancy, but Third Screen Media claims it is reaching consumers by delivering a click-to-play wireless TV commercial.The Boston-based mobile marketing company this week will tout its first click-to-video effort, a WAP-based campaign on behalf of the...
Amp'd Mobile has tapped Amdocs' Qpass digital commerce platform to handle its off-deck content business.The mobile virtual network operator said it will use Amdocs' centralized digital commerce platform to support third-party offerings such as text messaging, chat, voting, personalization content and other applications. The...
SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest startups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed ad sales for YouTube. Prior to joining YouTube in May, he worked for four...
SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest start-ups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed ad sales for YouTube. Prior to joining YouTube in May, he worked for four...
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