NEW YORK-Crisp Wireless said it built a WAP site for MindShare Interaction to promote Unilever's I Can't Believe It's Not Butter brand. The site features Fabio in the I Can't Believe It's Not Butter "Kitchen of Love" originally developed for online audiences. The site...
Here's everything you need to know about the popularity of WAP advertising: I Can't Believe It's Not Butter has a mobile Web site.Fans of Unilever's butter substitute can now download video content, view recipes and send friends ``Fabio-grams'' featuring the heartthrob-turned-pitchman. The offering, which...
PC maker Lenovo posted positive results with a mobile marketing campaign it used for branding. The campaign, developed by OgilvyInteractive, New York, ran for four weeks in June. It had a click-through rate of 6.7 percent, compared with the mobile click-through average of 3...
Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages through its wireless Web service. Industry sources say New York-based...
If you're seeking evidence that mobile marketing is truly-and finally-gaining ground, look no further than Third Screen Media's bottom line. The Boston-based firm claims it saw more revenue in July than during the entire first quarter of the year, thanks largely to big-budget campaigns...
The wireless industry simply won't shut up about mobile marketing. And the biggest brands in the United States are listening. Mega-corporations across the country are scrambling to approach Americans on their wireless phones. Subway restaurants in Buffalo, N.Y., have teamed with MobileLime to send...
ATLANTA—SmartVideo Technologies Inc. is powering a new, ad-supported mobile news service from MSNBC.com. The wireless TV provider said the free service will support ad insertion, dynamic ad serving and pre- and post-roll ads. A beta version of the downloadable application is available at gomobile.msnbc.com;...
Call it the WAP gap. Major media companies and mega-brands around the world are trying to lure customers by promoting short codes as a kind of red carpet to their Internet and mobile offerings. Consumers can send a text message to the five-digit code...
SAN FRANCISCO—Wireless game-maker Hands-On Mobile Inc. has created a new division in an effort to tap the booming mobile marketing space. The publisher, formerly known as Mforma, is joining a field that seems to get more crowded by the day. Wireless storefront operators and...
IRVINE, Calif.—Mobile search company AskMeNow said it partnered with Ingenio Inc. and Third Screen Media to bolster its AdSwers advertising program, which provides targeted messages within answers to queries made by AskMeNow’s customers. Ingenio provides pay-per-call advertising and Third Screen provides Web-based mobile ad...
ATLANTA-The Weather Channel Interactive announced plans for a mobile marketing campaign targeting wireless Web surfers.The company said it plans to use a clickable banner ad for Aruba Tourism on its mobile Internet pages that will redirect users to an interactive information page. Surfers can...
Big brands and high-powered advertising agencies are stampeding to wireless in an effort to snuggle up next to consumers. But they're finding that effective mobile marketing usually means more than just placing their company name on the display. Recent weeks have seen a flurry...
Surfing the wireless Web can be downright painful. More than two-thirds of all U.S. adults access the Internet from personal computers, according to a recent study from the Pew Internet & American Life Project, and 70 million Americans were logging onto the Web every...
Perhaps no surviving mobile technology has suffered the pummeling WAP has endured since its over-hyped introduction in 1999. But after six years of being tied to the whipping post, it seems the technology has finally regained legitimate attention with the mobile-marketing community first in...
