Third Screen Media

Here’s everything you need to know about the popularity of WAP advertising: I Can’t Believe It’s Not Butter has a mobile Web site. Fans of Unilever’s butter substitute can now …

PC maker Lenovo posted positive results with a mobile marketing campaign it used for branding. The campaign, developed by OgilvyInteractive, New York, ran for four weeks in June. It had …

Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues …

If you’re seeking evidence that mobile marketing is truly-and finally-gaining ground, look no further than Third Screen Media’s bottom line. The Boston-based firm claims it saw more revenue in July …

The wireless industry simply won’t shut up about mobile marketing. And the biggest brands in the United States are listening. Mega-corporations across the country are scrambling to approach Americans on …

ATLANTA—SmartVideo Technologies Inc. is powering a new, ad-supported mobile news service from MSNBC.com. The wireless TV provider said the free service will support ad insertion, dynamic ad serving and pre- …

Call it the WAP gap. Major media companies and mega-brands around the world are trying to lure customers by promoting short codes as a kind of red carpet to their …

SAN FRANCISCO—Wireless game-maker Hands-On Mobile Inc. has created a new division in an effort to tap the booming mobile marketing space. The publisher, formerly known as Mforma, is joining a …

IRVINE, Calif.—Mobile search company AskMeNow said it partnered with Ingenio Inc. and Third Screen Media to bolster its AdSwers advertising program, which provides targeted messages within answers to queries made …

ATLANTA-The Weather Channel Interactive announced plans for a mobile marketing campaign targeting wireless Web surfers. The company said it plans to use a clickable banner ad for Aruba Tourism on …

Big brands and high-powered advertising agencies are stampeding to wireless in an effort to snuggle up next to consumers. But they’re finding that effective mobile marketing usually means more than …

Surfing the wireless Web can be downright painful. More than two-thirds of all U.S. adults access the Internet from personal computers, according to a recent study from the Pew Internet …

Perhaps no surviving mobile technology has suffered the pummeling WAP has endured since its over-hyped introduction in 1999. But after six years of being tied to the whipping post, it …