TNS

Triple-tapping continues to explode, according to new figures from VeriSign Inc.The Mountain View, Calif.-based company said it delivered 95.4 billion inter-carrier text messages in the first half of 2008, establishing …

If there’s one lesson to be gleaned from all the mobile TV trials in the last year or so, it’s that users aren’t very interested in paying for the stuff. …

Denny Marie Post has joined T-Mobile USA Inc. as chief marketing officer. She was previously senior VP of global food and beverage at Starbucks. “Denny has deep and varied experience …

Mobile instant messaging will eventually cannibalize SMS and computer-based e-mail, according to a survey from TNS Technology.The survey of 17,000 respondents in 30 countries found that once users adopt MIM, …

TEXT MESSAGING HAS BECOME A CASH COW for mobile operators desperate to generate revenues in mobile data. But instant messaging may be poised to change that.Mobile instant messaging, or MIM, …

AT&T Mobility is taking on Verizon Wireless and its “best coverage” quality claims, a move some observers of the telecom industry say is overdue. “I’m surprised it’s taken them so …

Ringtone sales are flat and full-track mobile download services are falling on deaf ears. But streaming wireless music offerings may be hitting the right notes.A recent study from TNS Global …

Research firm TNS said that Verizon Wireless is the clear leader when comparing brand power on an emotional level with customers. Verizon Wireless’ dominance is seen across metrics including usage, …

Samsung Electronics Co. Ltd. awarded its $600 million media-buying account to Publicis Groupe’s Starcom, according to executives familiar with the situation. Starcom prevailed in a review that also included WPP …

Samsung Electronics Co. Ltd. has put its estimated $600 million-plus global advertising account into review, according to executives familiar with the situation.WPP Group’s MindShare currently handles Samsung’s U.S. media account, …

Nokia Corp. named Wieden & Kennedy as the lead strategic and creative agency for its estimated $300 million mobile phones advertising account, following a review. Wieden’s first ads for Nokia’s …

Editor’s Note: Welcome to the first edition of On the Margins, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless …

Telecom giant AT&T Inc. was the nation’s second-largest advertiser during the first quarter, according to TNS Media Intelligence, second only to multinational manufacturer Procter & Gamble Co., which makes a …

New York City was overflowing with network executives, ad buyers and entertainment elite last week, all looking to grab a piece of the $65 billion pie that is television. The …

Motorola Inc. is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer. Casey Keller, in one …

Nokia Corp., the world’s leading handset maker, is taking a new direction on its estimated $300 million-plus review of its advertising account. Nokia is dividing the pitch into two parts: …

Amp’d Mobile, looking to ramp up subscribers and bring in revenue from advertising, has placed its $35 million advertising account into review. A company spokeswoman said the marketer’s ad agency …

T-Mobile USA Inc.’s chief marketing officer, Mike Butler, has resigned. A spokesman for the wireless carrier said Butler was in route to the T-Mobile USA-sponsored NBA All Star Game in …

Nokia Corp., the world’s leading handset maker but a laggard in the U.S. market, has begun a search for a new global advertising agency. Nokia’s current agencies were invited to …

With a fresh year just under way, many wireless carriers are re-evaluating their marketing strategies-in some cases putting their accounts up for review. Cingular Wireless L.L.C. last week began a …

LONDON-Consumers worldwide have been slow to purchase 3G phones and slower to avail themselves of the technological edge that 3G makes possible, market analyst firm TNS said in a new …

LONDON—Consumers worldwide have been slow to purchase 3G phones and slower to avail themselves of the technological edge that 3G makes possible, market analyst firm TNS said in a new …

By Julie Johnsson CHICAGO—Moments after tennis superstar Maria Sharapova won her first U.S. Open title this month, Motorola Inc. scored a major victory of its own. With primetime TV cameras …

By Willow Duttge NEW YORK—Regional wireless operator SunCom Wireless Holdings Inc. has put its advertising account up for review, executives familiar with the company said. SunCom provides service to more …

JENKINTOWN, Pa.-Despite the growing reliance on wireless phones as a primary communications device among an increasing number of households, a good percentage of Americans still believe wireline phones are the …