Triple-tapping continues to explode, according to new figures from VeriSign Inc.The Mountain View, Calif.-based company said it delivered 95.4 billion inter-carrier text messages in the first half of 2008, establishing a new record for text messaging activity during the period. VeriSign also reported a...
If there's one lesson to be gleaned from all the mobile TV trials in the last year or so, it's that users aren't very interested in paying for the stuff. In just the last couple of weeks: . Toshiba said it will shutter its Mobile...
Denny Marie Post has joined T-Mobile USA Inc. as chief marketing officer. She was previously senior VP of global food and beverage at Starbucks."Denny has deep and varied experience as a marketing leader in some of the most competitive retail environments in America," Robert...
Mobile instant messaging will eventually cannibalize SMS and computer-based e-mail, according to a survey from TNS Technology.The survey of 17,000 respondents in 30 countries found that once users adopt MIM, it becomes their primary non-voice method of interacting with others. Of those who already...
TEXT MESSAGING HAS BECOME A CASH COW for mobile operators desperate to generate revenues in mobile data. But instant messaging may be poised to change that.Mobile instant messaging, or MIM, is used by only 8% of mobile consumers worldwide, according to a recent study...
AT&T Mobility is taking on Verizon Wireless and its "best coverage" quality claims, a move some observers of the telecom industry say is overdue."I'm surprised it's taken them so long," Jeff Kagan, an independent telecom analyst, said of the AT&T campaign. "Verizon doesn't have...
Ringtone sales are flat and full-track mobile download services are falling on deaf ears. But streaming wireless music offerings may be hitting the right notes.A recent study from TNS Global Telecoms found that 43% of all mobile users listen to some form of music...
Research firm TNS said that Verizon Wireless is the clear leader when comparing brand power on an emotional level with customers. Verizon Wireless' dominance is seen across metrics including usage, ratings on key features, commitment among its users, and momentum - a sensitive indicator...
Samsung Electronics Co. Ltd. awarded its $600 million media-buying account to Publicis Groupe's Starcom, according to executives familiar with the situation.Starcom prevailed in a review that also included WPP Group's MindShare, which handled media duties in about 60 markets, including the United States, where...
Samsung Electronics Co. Ltd. has put its estimated $600 million-plus global advertising account into review, according to executives familiar with the situation.WPP Group's MindShare currently handles Samsung's U.S. media account, which is valued at about $152 million, according to TNS Media Intelligence. The South...
Nokia Corp. named Wieden & Kennedy as the lead strategic and creative agency for its estimated $300 million mobile phones advertising account, following a review. Wieden's first ads for Nokia's cellphones are expected to air early next year. Wieden, working through its London office,...
Editor's Note: Welcome to the first edition of On the Margins, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the larger wider business world and how they could...
Telecom giant AT&T Inc. was the nation's second-largest advertiser during the first quarter, according to TNS Media Intelligence, second only to multinational manufacturer Procter & Gamble Co., which makes a range of products including household cleaning items and laundry detergents.TNS found AT&T spent around...
New York City was overflowing with network executives, ad buyers and entertainment elite last week, all looking to grab a piece of the $65 billion pie that is television. The "upfronts" are a pivotal moment for the industry-an annual shopping spree for advertisers looking...
Motorola Inc. is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer.Casey Keller, in one of his first interviews since being named chief marketing officer last October, said Motorola believes...
Nokia Corp., the world's leading handset maker, is taking a new direction on its estimated $300 million-plus review of its advertising account.Nokia is dividing the pitch into two parts: creative and creative strategy and network distribution. Three advertising firms are participating for each piece...
Amp'd Mobile, looking to ramp up subscribers and bring in revenue from advertising, has placed its $35 million advertising account into review.A company spokeswoman said the marketer's ad agency Taxi, which launched the brand, will not participate in the review. She declined further comment....
T-Mobile USA Inc.'s chief marketing officer, Mike Butler, has resigned.A spokesman for the wireless carrier said Butler was in route to the T-Mobile USA-sponsored NBA All Star Game in Las Vegas and could not be reached immediately for comment. The spokesman declined to discuss...
Nokia Corp., the world's leading handset maker but a laggard in the U.S. market, has begun a search for a new global advertising agency. Nokia's current agencies were invited to the pitch, with a decision expected by mid-2007. "Nokia aims to become the most...
With a fresh year just under way, many wireless carriers are re-evaluating their marketing strategies-in some cases putting their accounts up for review. Cingular Wireless L.L.C. last week began a nationwide re-branding campaign to wrap all of its customers under the blanket of...
LONDON-Consumers worldwide have been slow to purchase 3G phones and slower to avail themselves of the technological edge that 3G makes possible, market analyst firm TNS said in a new report. Americans, despite a reputation as slow to adopt advanced services, seem focused on...
LONDON—Consumers worldwide have been slow to purchase 3G phones and slower to avail themselves of the technological edge that 3G makes possible, market analyst firm TNS said in a new report. Americans, despite a reputation as slow to adopt advanced services, seem focused on...
By Julie Johnsson CHICAGO—Moments after tennis superstar Maria Sharapova won her first U.S. Open title this month, Motorola Inc. scored a major victory of its own.With primetime TV cameras rolling, Ms. Sharapova plucked a gold Dolce & Gabbana Razr cell phone from her racquet...
By Willow DuttgeNEW YORK—Regional wireless operator SunCom Wireless Holdings Inc. has put its advertising account up for review, executives familiar with the company said.SunCom provides service to more than 1 million subscribers in southeastern states and the Caribbean.Margeotes Fertitta Powell, majority-owned by MDC Partners...
