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Name game continues with consolidation

Bell Atlantic Mobile, Vodafone AirTouch plc and PrimeCo Personal Communications L.P. had a problem when they were going to merge their U.S. wireless assets into a single company. How do you combine three company names, each with strong regional appeal, into a single entity...

Verizon signs agreement with E*Trade

MENLO PARK, Calif.-E*Trade Group Inc., an online provider of personal financial services, signed an agreement with Verizon Wireless to provide E*Trade customers with access to transaction capabilities, account services and real-time financial information using Verizon wireless services.Initial services are scheduled to include full trading...

Wireless still enjoys elevated status from investors

NEW YORK-Because of their relative scarcity, augmented by their growth history and potential, wireless carriers seeking financing enjoy elevated status in the eyes of investors, even in volatile capital markets.Good timing still matters, particularly since the trickle of initial public offerings in this sector...

Wireless coalition turns to Congress for 3G support

WASHINGTON-With prospects uncertain for securing third-generation mobile-phone spectrum at the World Radiocommunication Conference next month in Turkey and apparent concerns about the Clinton administration's commitment on that score, U.S. wireless firms have turned to Congress for support.A group calling itself the Wireless Spectrum Coalition...

Cohesive branding is the exception for global merged companies

A corporate merger is not unlike a marriage. Two separate parties enter the union with two individual identities, and emerge from the ceremony as one entity, committed to achieving common goals and bearing a common name.The wireless industry witnessed the engagement last week of...

`’Heavenly match” is finally ofªficial

It is a match made in heaven. BellSouth Corp. and SBC Communications finally ended weeks of speculation, announcing plans to create a wireless joint venture that will become the second-largest wireless operator in the United States, serving 16.2 million subscribers and reaching 175 million...

Verizon is new #1

NEW YORK-The ongoing fight for dominance of the U.S. wireless market flared up once again last week as Bell Atlantic Corp. and Vodafone AirTouch plc said they will commence this year an initial public offering of Verizon Wireless, the joint venture that combines the...