BROWSING: WAP

Mobile Pitch

Considering its 100-year-plus history, Major League Baseball's mobile efforts are pretty cutting-edge. MLB.com offers a host of ways for fans to follow the sport on their phones, from text alerts to radio broadcasts to video highlights, which debut this year. We talked with Dinn...

CTIA’s Wireless Internet Caucus: An update

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...

Nickelodeon offers trio of mobile Web sites

Nickelodeon/MTVN's Kids and Family group is launching three mobile Web sites designed for wireless and personal video devices, one for each of its target demographics.Nickelodeon Mobile (wap.nick.com) will feature content aimed toward young children, with The N (wap.the-n.com) angling for tweens and teens and...

REVIEW: Mobile Webtender brings out the virtual bartender

Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and...

Commodity is not a four-letter word: Unlimited plans are just the easy part

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...

REVIEW: ‘Send to phone’ a helpful standard among Internet mappers

Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and...

Industry Outlook 2008: Smartphones: Smartphones will reshape the mobile Web in 2008

Smartphones will come of age as the primary venue for mobile Internet content in the U.S. this year. The proliferation of these devices will reshape the sector and force content companies, operators, and advertisers to retool.Companies in the mobile advertising sector have been busy...

Industry Outlook 2008: M-Commerce: Mobile commerce: a reality in 2008?

Mention mobile commerce in North America, and the common response is a roll of the eyes. It's not hard to guess why. Back in the heady days of the Internet dot-com bubble, mobile commerce was one of the many buzz words connected with e-commerce...

Executive Interview: Trip Hawkins

In the small world of mobile gaming, Trip Hawkins looms large. Hawkins designed his own major in applied game theory at Harvard University, and in 1982 founded Electronic Arts Inc., which continues to dominate console- and computer-gaming spaces. He launched Digital Chocolate Inc., a...

MBlox, Valista team for mobile billing

Mobile transaction powerhouse mBlox tapped digital payment firm Valista to manage its new WAP billing system.ValistaPlus Payments will complement mBlox's existing billing platform with a direct-to-bill charging service for content purchases and other mobile transactions on the wireless Web. The platform will support PayforIt,...

Just because it’s mainstream, it doesn’t mean it’s boring: An agency perspective on the US mobile marketing industry

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

WAP VS. APP: Age-old question continues to haunt developers

The answer to that old "WAP or app" debate? It might be, both.Ever since the early days of WAP - which, yes, was often crap - media companies and advertisers have struggled with how to approach users on their phones. While wireless Web sites...

Skyfire joins ‘real Web’ playground with proxy browser

Skyfire is the latest player looking to bring the "real Web" to mobile phones.The Mountain View, Calif.-based startup came out of stealth mode this week with its flagship offering, a free, downloadable Web browser for Windows Mobile-enabled handsets.Users can register for a beta version...

REVIEW: Pizza Hut’s mobile ordering requires careful attention

Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and...

More than just black and white lines: Barcodes gaining a foothold in domestic wireless market

Few mobile offerings have a longer - or more uninspiring - history in the United States than barcodes. But the odd-looking little images may finally be going somewhere.One of the first consumer-facing mobile barcode applications in the United States came to market about 10...

Survey: 411 most popular mobile search

At least 46.1 million wireless subscribers used mobile search functions in the third quarter of 2007, according to a new report released by Nielsen Mobile. The report is based on a survey of more than 5,700 mobile search users who use at least one...

Photobucket launches WAP site

Photobucket is moving squarely into the mobile space with a new WAP site optimized for mobile users. The Fox Interactive Media company is launching Photobucket Mobile today and is hoping a large share of its 58 million users will extend their relationship with the...

2008: Social open converged ad-based free operating systems

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

URL battle: m vs. .mobi: Confusion still reigns in figuring out the best way to get to mobile Web

There is no shortage of reasons why traffic on the wireless Web hasn't matched the sky-high forecasts of a few years ago. But one of the biggest stumbling blocks may also be the most overlooked.A recent study from JupiterResearch found that nearly twothirds of...

Twistbox to go public through shell company

Mobile entertainment publisher Twistbox Entertainment Inc. plans to go public through a reverse merger with Mandalay Media Inc., a Los Angeles-based shell company.Twistbox boasts more than 100 carrier partners including Verizon Wireless, Alltel Corp., Orange and Vodafone Group plc., and specializes in "for prizes"...

REVIEW: YouTube goes mobile with polished service

Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works...

Interactive advertising pushes buttons: Media companies remain mobile on implementation

Upper echelons of the wireless industry have been having the same dream for years: an unassuming wireless subscriber is walking past a coffee shop and up pops a mobile coupon on their device for that specific location. "If I hear it one more...

TALK TO ME: Voice solutions integrated into wireless search models

All that cash being poured into voice-activated search is beginning to look like a good bet.A recent study from Usable Products Co. indicates speechrecognition technology finally may have become user-friendly. The New York-based market research firm tested four mobile search offerings-three text-based services and...

Cellular shoe shopping: Mobile Shopper hits Sprint Nextel

Sprint Nextel Corp. launched a new mobile shopping service that allows users to compare and purchase real-world items using their cellphones. The Mobile Shopper WAP site can be accessed by the carrier's data subscribers at no additional charge, according to Sprint Nextel. The service...