BROWSING: WAP

REVIEW: Sports nuts get mixed results via mobile

Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless New' new weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works...

REVIEW: MyxerTones cuts down barriers between cellphones and content

Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works...

Letter to the editor: Open access is solution to fragmentation

Tracy,I saw your article on RCRNews.com (Mobile Content & Culture Aug. 14) and wanted to offer a different point of view. I founded one successful mobile developer, Vindigo, and recently started another, Skydeck. I testified to Congress in favor of open access and together...

Interop signs deal with rural operators

A trio of independent wireless operators have partnered with Interop Technologies to deploy a range of wireless features such as short message service, multimedia messaging, wireless application protocol and over-the-air device management services.Rural Independent Network Alliance, which serves wireless operators in the western United...

Mobile Search: Emerging Opportunities for Operators and Marketers

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

Cockroaches, Lemmings and Pioneers

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

REVIEW: Opera’s Mini 4 Beta delivers full Internet, but could do more

Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works...

Obopay rings up distribution deal with Verizon Wireless

Mobile payment startup Obopay Inc. announced a distribution deal that secures space on the deck of Verizon Wireless, the nation's No. 2 carrier.The Redwood City, Calif.-based payment company unveiled a BREW-enabled version of its flagship application that allows users to send and receive money...

Microsoft updates MSN Mobile portal

Microsoft Corp. overhauled its MSN Mobile portal, adding services and simplifying the user interface.The software giant said the new site, mobile.msn.com, incorporates MSN services such as Hotmail, Live Messenger, Windows Live Spaces and Live Search. The portal features one-click access to e-mail and other...

On-device portals: Information guides to the wireless mall

It's no secret that a stroll through the offerings on carrier decks is enough to give you carpal tunnel syndrome. A recent study of four U.S. wireless services providers by Strategy Analytics found that a simple music download from a carrier portal required anywhere...

Sprite Yard plunges into mobile marketing

NEW YORK-Coca-Cola Co. is moving aggressively onto the mobile marketing playground with a kind of mobile MySpace centered on the company's Sprite brand. The soft-drink titan plans to launch a worldwide community allowing users to create profiles and exchange photos and messages, executive Mark Greatrex...

Road to mobile marketing under construction

NEW YORK-There was, of course, no shortage of hype at last week's Mobile Marketing Forum in New York. But that enthusiasm was tempered by a surprising amount of restraint.EJL Wireless Research predicts mobile advertising will generate $9.5 billion worldwide by 2011, with the U.S....

Analyst Angle: Mobile ad networks, building a business in a fragmented market

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete's Miro Kazakoff, Current Analysis' Avi...

‘Sprite Yard’ now part of mobile marketing playground

NEW YORK-Coca-Cola Co. is moving aggressively onto the mobile marketing playground with a kind of mobile MySpace centered on the company's Sprite brand.The soft drink titan plans to launch a worldwide community allowing users to create profiles and exchange photos and messages, executive Mark...

VeriSign tunes into Clear Channel deal

Clear Channel Radio selected VeriSign Inc. to launch a suite of mobile radio services for the broadcast giant. Clear Channel in May announced a mobile effort that the company said would expand to around 100 of its U.S. stations by the end of 2008.Clear...

Google’s Checkout hits WAP

Google Inc. is jumping onto the crowded m-commerce field with a wireless version of its Checkout service.Google Checkout, which launched a year ago, is a PayPal-type offering that allows users to make purchases online from partners including Toys "R" Us, RadioShack Corp., Dick's Sporting...

Executive Interview: John Smelzer

Stalwarts in media are increasingly bullish on driving their audience's eyes and ears to just about every channel imaginable. But just as these powerhouses are finally finding their online groove, they're efforts are being re-doubled on the next frontier in media-mobile phones. Fox Interactive...

Despite buzz, network execs shy away on upfront news

New York City was overflowing with network executives, ad buyers and entertainment elite last week, all looking to grab a piece of the $65 billion pie that is television. The "upfronts" are a pivotal moment for the industry-an annual shopping spree for advertisers looking...

MyCorner joins user-generated content market

Mobile video service MyCorner is the latest player on the user-generated content field, launching an ad-supported service that allows users to share clips with their mobile phones.The Fremont, Calif.-based startup said the new service requires no application download and works on Internet-enabled phones by...

Brands call up the third screen: Using wireless to market frought with risk, reward

As companies seek to extend their brands into the mobile space and take advantage of its one-on-one, personal connections, they face the challenges of a medium that can look like television or the Internet but is not quite the same as either. Companies are...

Mobile ad firms aim to improve end-user experience

There's no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of the road itself.Quattro Wireless is the latest player in the wireless advertising game, coming...

Microsoft nabs Paris firm for mobile ads

Microsoft Corp. expanded its mobile advertising business with the acquisition of ScreenTonic SA, a Paris-based outfit with carrier partners in Belgium, France and the United Kingdom.Terms of the deal were not disclosed.ScreenTonic powers a variety of mobile advertising formats including banners, fully branded WAP...

Analyst Angle: Mobile Search: Emerging Opportunities for Operators and Marketers

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete's Miro Kazakoff, Current Analysis' Avi...

Modeo details TV trial findings, talks mediacasting

LAS VEGAS-Modeo L.L.C., which recently wrapped up a trial of its broadcast mobile TV service, said the 138 participants in the trial mostly gave positive reviews, according to the company's presentation at the National Association of Broadcasters 2007 convention in Las Vegas. The six-week...