BROWSING: Warner Bros.

LOS ANGELES — A recurring theme kept cropping up here at the LATV Fest yesterday whenever discussion broached upon the topic of professional content on mobile networks: will 4G actually deliver on 3G's promise?“I remember having the same discussion when we were on 2G...

A viral mobile marketing effort for the feature film "What Happens in Vegas" generated more than 50,000 peer-to-peer user engagements, according to the firm that delivered the campaign.Celtra Inc., a Massachusetts-based startup that specializes in widget-based mobile marketing, said it delivered 15,000 widget embeds...

MARINA DEL REY, Calif. - A pair of Warner Bros. Home Entertainment Group executives didn't paint such a rosy picture for mobile in a keynote here at the MEFCON conference.Thomas Gewecke, president of the division, said the digital video market is about a $2...

Hollywood is in full summer swing as studios begin releasing their blockbuster titles in theaters around the country. With that come some of the year's biggest promotions and marketing campaigns, which mobile is playing a greater role in year after year. It's become an...

Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--Yahoo and Microsoft...

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...

When it comes to sponsoring content, the 30-second commercial is no longer enough.Marketers these days talk about being tied to programming in new ways that provide more options for consumers to remember who is bringing them their favorite shows.Many of these deals involve sponsoring...

Despite 11th hour attempts to prevent a work stoppage, Hollywood writers went on strike today.Renewed talks between the Writers Guild of America and networks and studios failed to halt the guild's planned strike, despite the pressure of a federal mediator and a flurry of...

Redback Wireless Corp. said it entered a joint venture agreement with digital advertising agency NextLevel.com.NextLevel, which has designed more than 75 Internet sites for customers including Sony Corp., Warner Bros. and World Championship Wrestling, will handle client accounts and sales for the venture. Redback...

Shares of mobile search and content company UpSnap rose slightly after the company said it plans to merge with Mobile Greetings Inc.Mobile Greetings creates and publishes greeting cards, animated clips and other applications for content partners such as Disney, Sony, Warner Bros. and Major...

Several Hollywood studios have tapped AdMob Inc. to lure customers to big-screen blockbusters this summer.The San Mateo, Calif.-based startup announced deals with Paramount Pictures, Universal Studios and Warner Bros. to deliver banner and text ads on mobile Web pages. Users can click the ads...

SANTA MONICA, Calif.-Business as usual is changing in Hollywood as technology has forced the entertainment industry to move beyond its traditional distribution channels of movie, television and more recently the Internet, to more diverse offerings, including wireless. This fact was highlighted at last week's...

SANTA MONICA, Calif.-If there ever was a first shot fired in the battle toward a digital age, the music industry was likely the first to hear it. By the close of the 20th century, all the music industry suits were feeling the heat.Where record...

Research in Motion Ltd.'s push into the consumer space with video-friendly BlackBerry devices is set to get a boost from QuickPlay Media, which recently unveiled its mobile media package for BlackBerry that is slated to begin showing up on users' handsets. Initially the offering...

Warner Music Group unveiled a division that will develop and produce original programming for mobile phones, cable TV, computers and other platforms.The division, dubbed Den of Thieves, will work with WMG's record labels to create content for distribution around artists' releases and special projects....

Glu Mobile Inc. is expanding its portfolio of licensed content with a new partnership with Warner Bros. Digital Distribution.The San Mateo, Calif.-based publisher said it has secured worldwide rights to develop, market and distribute games and other mobile offerings from new film releases as...

Through the years, Warner Bros. has become synonymous with long-standing, popular sitcoms. Soon after marketers brainstorm their latest and greatest advertising blitzes, you can be sure they'll be knocking on the studio's front gates. The advertising agencies and marketers sprinkled throughout Hollywood and beyond...

WASINGTON—Nokia Corp. today announced deals to expand gaming and content offerings on its mobile phones, while also reaching an agreement to supply $580 million worth of GSM/GPRS network for expansion of wireless systems operated by China Mobile Communications Corp. RCR @ CTIAClick here for...

LOS ANGELES—Mobile virtual network operator Amp'd Mobile Inc. is partnering with Warner Independent Pictures and Pantheon Books to offer content based on the new film "A Scanner Darkly." Amp'd Mobile users will be able to access a graphic novel based on the movie, which...

By Alice Z. Cuneo BEVERLY HILLS, Calif.-Madison Avenue needs to figure out emerging media-fast-or lose billions of dollars to someone who will, warned one of the nation's top marketing executives today.

Psion TeklogixPsion Teklogix appointed Ron Caines vice president of marketing to lead and manage the company's global product strategy and develop its corporate marketing initiatives. Caines previously was vice president of imaging at Psion Teklogix, following the company's acquisition of Symagery Microsystems Inc., and...

Sprint PCS continued to court pint-sized wireless users this week, unveiling a new mobile video channel featuring Bugs Bunny, Daffy Duck, Tweety and other animated Warner Bros. characters. "Looney Tunes and Friends," which Sprint added to its portfolio of Vision offerings, delivers more than...

Sprint PCS continued to court pint-sized wireless users this week, unveiling a new mobile video channel featuring Bugs Bunny, Daffy Duck, Tweety and other animated Warner Bros. characters. "Looney Tunes and Friends," which Sprint added to its portfolio of Vision offerings, delivers more than...

BRAZILTwo wireless equipment suppliers said they won deals to supply gear to Vivo, Brazil's largest mobile operator. L.M. Ericsson said it will expand and enhance Vivo's access transmission network. Ericsson said its Mini-Link microwave transmission solution will provide extra backhaul capacity and flexibility, as...