Bernd Gross, chief technology officer at Software AG, is sitting in a side room, off a busy booth at Hannover Messe 2019. The Darmstadt outfit looks a different proposition, he reckons, with new leadership, a fresh strategy, and a vogueish tagline. “Yes, freedom-as-a-service; the...
Germany-based Software AG has reorganised its channel strategy to prioritise IoT platform deals with the likes of AT&T, ‘hyper-scale’ cloud deals with the likes of AWS, edge hardware deals with the likes of Dell, and IT and IoT reseller deals with the likes of...
