WASHINGTON-Almost 60 percent of paging customers said they would be interested in subscribing to a guaranteed voice messaging service, according to a recent study by Economic and Management Consultants International Inc.
A total of 12 percent of nonusers said they would be interested in the service.
According to the study, “Pagetrac ’96: Consumer Trends in Paging,” 66 percent of paging users said it was important to know their page was received.
“Pagetrac ’96 clearly indicates a market for two-way messaging,” said Elliot Hamilton, director of EMCI’s North American Wireless Group. “It is up to the carriers to develop appropriate pricing and form factor to capture this demand.”
The study also found 87 percent of subscribers leave their pager on for more than 8 hours each day.
