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AIRTOUCH TO BEGIN PREPAID IN MINN.

MINNEAPOLIS-AirTouch Cellular launched its prepaid cellular service in Minnesota, which is targeted at customers who have been denied service for credit reasons and those customers wanting to control costs.

“As the largest wireless company in Minnesota, AirTouch Cellular enjoyed a 40 percent growth rate last year,” said LeAnn Talbot, vice president and area general manager for AirTouch Cellular in the Midwest. “But we still turned away 30 percent of potential customers because of their credit history, their need for temporary service or their desire to control cellular costs.”

The service requires no credit check and no annual contract, and customers have the option of establishing service for a day, a month or a year, said Talbot.

Customers who already own a cellular phone purchase a $30 prepaid calling card, which is valid for 30 days. To establish a prepaid account, customers pay a one-time fee of $40 and must activate each card before use.

AirTouch said prepaid calling cards will be billed 85 cents per minute for local calls, $1.20 per minute for long distance and $1.95 per minute while roaming outside the customer’s home area.

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