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G. CRAIN HONORED AS INDUCTEE INTO ADVERTISING HALL OF FAME

CHICAGO-Gertrude R. Crain, the late chairman of Crain Communications Inc., has been named as one of three new inductees into the American Advertising Federation’s Advertising Hall of Fame, where she will join her late husband, company and Advertising Age founder G.D. Crain Jr., who was inducted in 1975.

Crain publishes a number of trade newspapers including RCR Publications Inc. and Advertising Age.

Mrs. Crain, who died July 20, 1996, spent 40 years at Crain and served as the company’s chairwoman from 1974 through 1996. AAF judges said Mrs. Crain was honored for her work in helping to boost the advertising business.

“She was one of the most powerful forces for good that we have ever had,” said the judges.

Crain, along with the three others, will be inducted by the AAF in ceremonies set for March 31 at the Waldorf-Astoria hotel in New York.

Mr. and Mrs. Crain become the second husband-wife team in the AAF Hall of Fame. Stanley Resor, longtime J. Walter Thompson Co. president, and his wife Helen Lansdowne Resor, a famed advertising copywriter, were jointly inducted in 1967.

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