Ask any wireless carrier to name its goals, and most would mention they want to build brand loyalty with their existing customers. Yet research from Technology Trends Inc. indicates carriers aren’t doing such a great job building loyalty.
Granted, it is difficult to build brand-name recognition, let alone brand-name loyalty, when consolidation is the name of the game in this industry. Brand names disappear as wireless operators merge. (Hence, we won’t see the little green apple from 360
