HOUSTON-Equiva Services L.L.C., an affiliate of Shell, and TruePosition Inc. signed an agreement to jointly develop and market location-based services and applications using the TruePosition Wireless Location System.
Under terms of the agreement, the companies will combine efforts to accelerate deployment of wireless location systems and related value-added applications across North America for motorists and individual consumers.
TruePosition and Equiva said they anticipate a market for location services beyond the Federal Communications Commission’s Phase II enhanced-911 mandate that requires carriers to be able to locate wireless emergency callers.
Other markets in which Equiva and TruePosition plan to focus include stolen-vehicle recovery, automatic crash notification, enhanced “concierge” information programs and enhancements to the Shell Motorist Club roadside assistance program.
