TORONTO-Rogers Cantel Inc. announced it expanded and strengthened its distribution and
presence across Canada through several transactions, as well as introduced international calling rates for its Cantel
AT&T Pay As You Go service. The company also reduced the international calling rates for its regular postpaid
plans.
Rogers Cantel added more than 100,000 Amway representatives to its distribution network. The
representatives will sell Cantel AT&T cellular and personal communications services products throughout
Canada.
The company then announced it entered into agreements with both Alimentation Couche-Tard and
Southland Canada Inc., operator of 7-Eleven convenience stores in Canada, to sell Cantel AT&T Pay As You Go cards
in the stores.
“Complementing the country’s largest national wireless network with coast-to-coast distribution
is great for our customers and something they told us they wanted,” said Pat Bennett, executive vice president of
sales and operations at Rogers Cantel.
More than 500 Alimentation Couche-Tard stores throughout Quebec will sell
the cards, and further locations in Ontario and western Canada may be added throughout the year. The cards also will
be sold at 458 7-Eleven locations from British Columbia to Ontario, said Rogers Cantel.
The company also
announced its Pay As You Go card customers can now call 10 international countries in addition to Canada and the
United States. For 50 cents per minute, customers can call Australia, France, Germany, Hong Kong, Israel, Sweden,
Italy and the United Kingdom. Calls to Japan cost 67 cents per minute, and calls to China cost $1 per
minute.
Rogers Cantel also reduced its long-distance rates by anywhere from 36 percent to 80 percent to 21
destinations around the world.
