SANTA ANA, Calif.-AirTouch Cellular said it launched a new retail center in Santa Ana, Calif., aimed at better serving Southern California’s Latino community.
The new retail center is the first AirTouch store to feature bilingual sales associates and merchandise information designed for Latino customers.
Additionally, the store features warm colors, more diversified photographs and textured floors and fixtures, including modern backlit product displays, said AirTouch.
