NEW YORK-AT&T Corp. and British Telecommunications plc announced their new global venture will be called “Concert.”
“Initially, Concert-which was the name of BT’s wholly-owned business-was just one of hundreds we considered,” said David Dorman, chief executive officer of the planned company. “Our findings revealed that more than three out of four customers believed it best represented the promises our new business wants to convey, and suggested an imaginative, global company working in partnership with their businesses.”
AT&T and BT announced plans to form the joint global venture in July 1998 to meet the communications needs of multinational companies, carriers and Internet service providers.
