BEDMINSTER, N.J.-Through an agreement with BarPoint.com, Verizon Wireless customers will be able to access comparison shopping information and product reviews based on a product’s Universal Product Code on their Web-enabled digital wireless phones.
According to BarPoint.com, Verizon Wireless customers will conduct their search of the company’s database by entering a product’s unique 12- or 13-digit barcode number on their phone instead of searching by a keyword. This will allow for more accurate and exact searches, making it an ideal application for mobile devices that have limited screen size and memory.
“Customers using our Web Access service will be able to go to a major electronics store in search of the best deal on a computer, for example, go to the BarPoint.com menu option on their digital phone and find both product reviews and comparative pricing through various e-commerce sites and other resource sites,” said Debra Carroll, vice president of marketing for Verizon Wireless.
