NEW YORK-24/7 Media Inc. and i3 Mobile have formed a strategic marketing relationship to extend advertising to mobile phones and other wireless devices, the companies announced.
i3 Mobile said it works with more than 20 wireless carriers and media networks to provide its wireless Internet content and commerce solutions to about 700,000 users.
As part of the agreement, 24/7 Media will represent i3 Mobile’s inventory of wireless advertisements and sell targeted wireless advertising to 24/7 Media advertisers and agencies. The companies said they also will work together to offer wireless solutions for 24/7 Media’s affiliates to integrate their services into i3 Mobile’s distribution network.
