LONDON-Sonera Zed Ltd. has agreed with Unilever and Hewlett-Packard Co. to test new mobile marketing solutions beginning in Finland this summer.
“Mobile marketing is one of the areas in which Zed wants to be a forerunner and develop new, advanced solutions,” explained Juha Varelius, president and chief executive officer of Sonera Zed. “The move toward mobile advertising and mobile commerce opens up a huge potential for creating new earnings models such as sponsorship and product advertising in mobile content services.”
In addition, Sonera Zed signed an operational alliance agreement with peoplesound.com through which peoplesound.com becomes the exclusive new music provider for Zed mobile value-added services.
The agreement allows consumers to download music from peoplesound.com directly into their wireless handsets.
