WHITE PLAINS, N.Y.-GiantBear entered an agreement with Advertising.com to extend wireless Internet advertising services to wireless carriers. The agreement will combine GiantBear’s knowledge of Web-to-wireless technology with Advertising.com’s wireless ad serving, tracking and optimization tools, the companies said.
Compaq Computer Corp., through advertising agency Foote, Cone & Belding, has contracted to be one of the first national advertisers to run a wireless Internet campaign under the partnership.
