LOS ANGELES-SigmaOne Communications and InirU Wireless Inc. are following the rush to cash in on the elusive location-based mobile service market by teaming up to offer location-based advertising, promotions and mobile commerce transactions.
“InirU believes that the most natural field for mobile commerce is related to the proximity of potential buyers and retailers,” said Shlomo Rodav, the company’s chief executive officer. “SigmaOne and InirU will provide the technology that will make this potential service a reality.”
SigmaOne develops high-capacity, network-based wireless location technology, and InirU is a service provider in wireless, location-based mobile commerce applications.
