MONTREAL-Under a new alliance, Lucent Technologies Inc. will link its wireless network infrastructure and mobile Internet platform with Profilium Inc.’s network-based applications and services.
The companies said they will test whether the interoperability will create a new advertising medium.
“The agreement between Lucent and Profilium is one of the first of its kind in the industry to provide a comprehensive end-to-end, content-delivery mechanism for wireless carriers and advertisers,” said Aaron deMello, Profilium’s chief executive officer.
