Leap Wireless International Inc. launched its Cricket Comfortable Wireless service in Wichita, Kan., where consumers can take advantage of Leap’s unlimited local calling plans for $30 per month.
AT&T Wireless Services Inc. began offering service to customers on the island of Hawaii, expanding its coverage in the state of Hawaii. AT&T Wireless purchased the wireless system from U.S. Cellular in August.
TeleCorp PCS Inc. introduced two-way short messaging services under the SunBurst Messaging name, allowing subscribers to send and receive text messages from their wireless handsets. TeleCorp said customers can send messages from their handsets to other handsets or from their handsets to an e-mail account. Individuals can send messages to customers’ handsets via numeric paging, Internet paging using the company’s SunCom Web site, mobile handset or any e-mail account. The service is expected to be available in TeleCorp’s 73 markets by the end of the second quarter.
United States Cellular Corp. launched its Wireless Road Rules campaign, a public service campaign designed to address the issue of driver distraction. U.S. Cellular said all of its retail stores and authorized agent locations will promote the campaign. “The safety of our customers and other drivers is a top priority for us,” said John Rooney, president and chief executive officer of U.S. Cellular.
Cellular One planned to introduce its transformed web site, CellularOne.com. The company said it hopes the site will become the world’s dominant Internet portal for wireless products and services. Previously dedicated only to the national brand, the site will now assist wireless customers in shopping for products and services that best fit their needs. According to Richard Lyons, president of Cellular One Group, “There will be nothing subtle about the changes we are making to CellularOne.com. We plan to turn our site into the primary destination for wireless consumers.”
