VANCOUVER, British Columbia-Sierra Wireless, which manufactures wireless data modems, announced Channel Connections, a new program that supplies channel partners hoping to increase sales in wireless data products and services with tools, training, support and expertise.
According to Sierra Wireless, Channel Connections is designed to help channel partners increase their sales, reward them for selling Sierra Wireless products, enhance communications within the channel, and share product and industry knowledge between Sierra Wireless and its partners.
“As our business continues its rapid growth, the role of channel partners in the company’s overall distribution mix has become a key focus. Our channel partners help us reach more customers, deliver even better end-user support and increase our sales efficiency,” said Jason Cohenour, senior vice president of distribution at Sierra Wireless. “In support of these key partners, we are proud to be launching Channel Connections, a program designed to maximize the success of our channel partners.”
