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CellPoint forms strategic partnership with E-Plus

HANNOVER, Germany-CellPoint Inc., which provides location and wireless telemetry services, announced a strategic partnership with German mobile operator E-Plus Mobilfunk GmbH.

E-Plus has installed CellPoint’s network-based mobile-phone location system. The system supports location-based services for all GSM phones and mobile GSM devices in the operator’s network, said CellPoint.

“The CellPoint technology and European team have really impressed us over the last several months,” said Alexis Trolin, program manager for location-based services at E-Plus. “Their Mobile Location System supports roaming and enables rapid deployment of location-aware applications with our partners as well as third parties, giving us a significant head start over our European competitors.”

The service, called “Standortbasertie Auskunfte,” is the company’s first pull application in a planned package of value-added location-based services.

“We’re launching this on our WAP platform first, serving a community of high-value customers using WAP over GSM and GPRS,” said Trolin.

CellPoint’s system works across multivendor GSM infrastructures and does not require network upgrades or overlays, said the company.

“We believe this to be the first commercial, substantial order for a GSM/3G location system platform aimed at millions of users in a mass market,” said Lars Persson, chief executive officer of CellPoint systems.

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