“Yo, Dog, two-way me.”
It’s quickly becoming the hip new thing in hip-hop, and it’s also quickly becoming a major market segment in two-way messaging sales for WebLink Wireless Inc. Eighteen-to-24 year-old black men-what WebLink calls the “urban” crowd-make up the majority of consumer sales for WebLink’s Motorola Inc. T900 two-way messaging device, and WebLink is hoping this trend continues.
Two-way messaging subscribers are key to WebLink’s business plan because two-way messaging generates much more revenue than one-way paging. In order to gain more two-way subscribers, WebLink has moved into high gear to advertise and sell to the urban market.
That means the company will make its name seen and heard during the X Games and in MTV’s “The Real World” television show, the cast and crew of which have made prominent use of the device. The company also is sponsoring the 20-city tour of a new rap group, Abyss, and the T900 will be featured in a new video, Dog.
