BELLEVUE, Wash.—Sonera Zed Ltd., the wireless Internet arm of Finnish telecommunications company Sonera Corp., will add a unique mass messaging function to its Wireless Entertainment Network offering through a deal with FreeRein.
Under the deal, Sonera Zed will incorporate FreeRein’s M/Gen Group product, which allows users to quickly and easily send information or questions to groups of people. For example, a wireless Internet surfer could look up a nearby movie theater using his or her mobile phone, and then send an invitation to a group of friends containing the movie’s showtime and the theater’s address.